Tagged 'Facebook Pages'

Facebook Page Summer Marketing Ideas for Local Retailers

Posted by Mike Gingerich on June 10th, 2013 at 5:33 am

Summertime! The summer season is nearly upon us here in the U.S.
For many retailers, this is PRIME TIME and the months of June, July, and August can generate 50-70%  or more of the total yearly sales for their business.  People are out and about, traveling, stopping in, and they’re ready to shop!
Now is the time to plan ways you can use Facebook as a valuable asset in boosting sales.
3 ways local shops and retailers can use Facebook this summer to increase Traffic and Sales:
1. Encourage Check-ins
Facebook offers the “Check In” tool within the iOS and Android mobile apps, as well as on the Facebook mobile site.  At the most basic level, local shops and retailers can post a sign near the entrance to the shop encouraging fans to Check In on Facebook.  The value of a Check In is that the user can add images and tag friends in the Check In.  All of this helps the Check In exposure go farther on Facebook to friends of the person checking in.
As well Check Ins, based on privacy settings, are included in Graph Search indexing so if a friend of a person that checked in is searching for a local shop and your... Read more

Facebook tools for Boosting Edgerank with Fan Engagement

Posted by Mike Gingerich on May 27th, 2013 at 5:03 am

Engagement: In Social Media terms, this is the ability to get your audience to interact with your brand.
Specifically with a Facebook Page this would mean to interact with the visitor in such a way that they Like, Comment, orShare something related to your Facebook Page.
Statistics show that the majority of a Facebook’s users interactions with a brand is going to be via their News Feed.  So getting the visitor to “Like” your Page is of critical importance because that enables you to have a shot at being in their News Feed.
Facebook uses a algorithm they developed called the EdgeRank Algorithm which basically tries to determine what News Feed content is of most value to each Facebook user.  A number of criteria go into EdgeRank’s formula (learn more about EdgeRank) to determine what a Facebook user sees most frequently in their News Feed.  This means that not all fans see very post your Page makes!  In fact, posts are seen typically by about 11-18% of your fan base each time you post on average.
The bottom line:  The more users interact with your Facebook page, the greater the affinity score, and the more likely they are to see your Page posts in the future!
Here’s a good, quick... Read more

Facebook Page Keys for New Graph Search

Posted by Mike Gingerich on January 22nd, 2013 at 1:31 pm

First, there was SEO.
Now, the advent of Facebook SEO.
"Facebook SEO" begins with the launch of Graph Search by Facebook. Here's how to prep your Page.

Graph search has amazing potential for businesses. Facebook Pages that are public (no country/age restrictions) are available by default to show in relevant searches within the Graph Search tool.  As well, any web page, Facebook photo, or Page News Feed post that a Facebook user has "Liked" is part of the searchable data that will be available to return in results when a user submits a search query.  Now, more than ever, getting the "Like" is important for your business!
A important key for businesses to do now is to prepare their Page for Graph Search by evaluating the Page to ensure all information is up-to-date and best listed for search result success.
Here’s how Graph Search will work:

The search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches. People can search for things like restaurants near them, hotels in places they want to travel to, photos posted by Pages they like, or games that their friends like to play.
These search suggestions take people to a unique results page. The results returned are based on... Read more