Our November 2012 analysis of key trends and tactics for 100 of the largest business pages on Facebook.

The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:

• Page fan growth rates
• Posting volume and scheduling
• Listing of top performing posts
• Listing of most viral subjects

The Z-100 report highlights key trends for 100 of the largest business pages on Facebook.

The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:

• Page fan growth rates
• Posting volume and scheduling
• Listing of top performing posts
• Listing of most viral subjects

We welcome your feedback and comments on any of the data points in our report.

If you’d like to be notified of future Z-100 reports are published, please visit ZuumSocial.com and join any of our social media networks.

(All data gathered by Zuum's Facebook content strategy tool)

Macy's

With millions cooking this day, everyone needs a good recipe.

New Orleans Saints

Great way to remind the fans of a massive victory several years prior.

Manchester United

Man U sending some love across the pond.

Starburst

Showing a little quirkiness.

AXE

Showing a sense of perspective and rationality.

Ashton Kutcher

Ashton posts on July 3rd, and then heads off for what must have been a very tame, boring 4th.

Target

Covering all the bases.

MTV

Some original content for the holiday. Nice.

Barack Obama

Of course the President is going to post.

Key findings include:

• Industries with emotional subjects tend to have higher engagement rates
• Page engagement rates within an industry often vary significantly
• The more Likes a page has, the harder it is to get high engagement
• High posting volume often aligns with high engagement rates

Some things I expected, and some I didn't.

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