Tagged 'facebook page'

Report: Facebook Page Data Averages – May 2013

Posted by Doug Schumacher on June 11th, 2013 at 10:06 am

One of the more popular reports we publish, this is a great benchmark resource for anyone wanting to know how their ranks on Facebook. Brands appearing in this report include Subway, Taco Bell, McDonald's, Burberry, Chanel, Gucci, Twix, Oreo, Skittles, Estee Lauder, Red Bull, Monster Energy, Crest, Colgate, Oral-B, Hilton, Sheraton, Dole, Capri Sun, Nissan, Honda and Ford.

Z-100 Report: Trends and tactics for 100 top business Facebook pages

Posted by Doug Schumacher on December 19th, 2012 at 4:10 pm

Our November 2012 analysis of key trends and tactics for 100 of the largest business pages on Facebook.
The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:

Page fan growth rates
Posting volume and scheduling
Listing of top performing posts
Listing of most viral subjects

The Z-100 Report: Trends for the Top 100 Business Pages on Facebook

Posted by Doug Schumacher on November 15th, 2012 at 2:35 pm

The Z-100 report highlights key trends for 100 of the largest business pages on Facebook.
The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:

Page fan growth rates
Posting volume and scheduling
Listing of top performing posts
Listing of most viral subjects

We welcome your feedback and comments on any of the data points in our report.
If you’d like to be notified of future Z-100 reports are published, please visit ZuumSocial.com and join any of our social media networks.

9 top Facebook posts from last year's July 4th

Posted by Doug Schumacher on July 3rd, 2012 at 10:16 am

If you're still looking for inspiration for a July 4th Facebook page post, here are a few from last year.
(All data gathered by Zuum's Facebook content strategy tool)
Macy's
With millions cooking this day, everyone needs a good recipe.

New Orleans Saints
Great way to remind the fans of a massive victory several years prior.

Manchester United
Man U sending some love across the pond.

Starburst
Showing a little quirkiness.

AXE
Showing a sense of perspective and rationality.

Ashton Kutcher
Ashton posts on July 3rd, and then heads off for what must have been a very tame, boring 4th.

Target
Covering all the bases.

MTV
Some original content for the holiday. Nice.

Barack Obama
Of course the President is going to post.

Report: Facebook Page Data Averages for Q4 2011

Posted by Doug Schumacher on January 9th, 2012 at 4:31 pm

I just published an interesting look across 10 popular industries to see how Page performance compares for areas like engagement rate, page growth rate, and posting volume. We covered a number of industries, including politics, airlines, hospitals, fashion retail, snack foods, restaurants, sports footwear, and YouTube stars.
Key findings include:

Industries with emotional subjects tend to have higher engagement rates
Page engagement rates within an industry often vary significantly
The more Likes a page has, the harder it is to get high engagement
High posting volume often aligns with high engagement rates

Some things I expected, and some I didn't.
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