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Our November 2012 analysis of key trends and tactics for 100 of the largest business pages on Facebook.
The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:
Page fan growth rates
Posting volume and scheduling
Listing of top performing posts
Listing of most viral subjects
Tags: content marketing, content strategy, Digital Marketing, Facebook, facebook page, Facebook strategy, Social Media, Strategy, top 100, web content, z-100
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
The Z-100 report highlights key trends for 100 of the largest business pages on Facebook.
The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:
Page fan growth rates
Posting volume and scheduling
Listing of top performing posts
Listing of most viral subjects
We welcome your feedback and comments on any of the data points in our report.
If you’d like to be notified of future Z-100 reports are published, please visit ZuumSocial.com and join any of our social media networks.
Tags: content marketing, content strategy, Digital Marketing, Facebook, facebook page, Facebook strategy, Strategy, web content
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Media Planning & Buying, Opinions, Research, Social Media, Web Analytics, Word of Mouth | 1 Comment »
If you're still looking for inspiration for a July 4th Facebook page post, here are a few from last year.
(All data gathered by Zuum's Facebook content strategy tool)
Macy's
With millions cooking this day, everyone needs a good recipe.
New Orleans Saints
Great way to remind the fans of a massive victory several years prior.
Manchester United
Man U sending some love across the pond.
Starburst
Showing a little quirkiness.
AXE
Showing a sense of perspective and rationality.
Ashton Kutcher
Ashton posts on July 3rd, and then heads off for what must have been a very tame, boring 4th.
Target
Covering all the bases.
MTV
Some original content for the holiday. Nice.
Barack Obama
Of course the President is going to post.
Tags: content, content strategy, Facebook, facebook page, Facebook strategy, holiday, posts
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
I just published an interesting look across 10 popular industries to see how Page performance compares for areas like engagement rate, page growth rate, and posting volume. We covered a number of industries, including politics, airlines, hospitals, fashion retail, snack foods, restaurants, sports footwear, and YouTube stars.
Key findings include:
Industries with emotional subjects tend to have higher engagement rates
Page engagement rates within an industry often vary significantly
The more Likes a page has, the harder it is to get high engagement
High posting volume often aligns with high engagement rates
Some things I expected, and some I didn't.
Stay informed. Looking for the latest digital strategies for iconic branding? Attend the iMedia Brand Summit, Feb. 5-8. Request your invitation today.
Tags: Facebook, facebook analytics, facebook page, Facebook strategy, research, social media marketing, social media strategy
Posted in Emerging Platforms, Entertainment, Research, Social Media, Web Analytics | No Comments »
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