Tagged 'facebook marketing'

2013 – Change is the new constant for SMB digital marketing

Posted by Katya Constantine on December 18th, 2013 at 8:37 pm

As we draw the curtain on 2013, it's safe to say that the year heralded more change in digital marketing than almost any year before. It saw the resurgence of adtech IPO's, a number of social networking giants moving aggressively to new models of monetization, and hundreds of new start-ups emerging in digital marketing space. But while for large marketers this year has been about growth and maturation, for SMB’s it’s been a constant whirlwind of both change and opportunity.

So let's review some of the most interesting developments of 2013 across various channels and how they may have impacted you.

Facebook Page Summer Marketing Ideas for Local Retailers

Posted by Mike Gingerich on June 10th, 2013 at 5:33 am

Summertime! The summer season is nearly upon us here in the U.S.
For many retailers, this is PRIME TIME and the months of June, July, and August can generate 50-70%  or more of the total yearly sales for their business.  People are out and about, traveling, stopping in, and they’re ready to shop!
Now is the time to plan ways you can use Facebook as a valuable asset in boosting sales.
3 ways local shops and retailers can use Facebook this summer to increase Traffic and Sales:
1. Encourage Check-ins
Facebook offers the “Check In” tool within the iOS and Android mobile apps, as well as on the Facebook mobile site.  At the most basic level, local shops and retailers can post a sign near the entrance to the shop encouraging fans to Check In on Facebook.  The value of a Check In is that the user can add images and tag friends in the Check In.  All of this helps the Check In exposure go farther on Facebook to friends of the person checking in.
As well Check Ins, based on privacy settings, are included in Graph Search indexing so if a friend of a person that checked in is searching for a local shop and your... Read more

Digital Strategy Step 4: Optimization

Posted by Jason Brewer on April 1st, 2013 at 12:41 pm

Step 4 of digital strategy is optimization, the ongoing process of improving your relevance, targeting and campaign quality to get the most out of every dollar spent.

TopTen: Want an engaging Facebook post? Just turn 92.

Posted by Doug Schumacher on March 20th, 2013 at 1:35 pm

Anything over 90 years old is something of a landmark. Just ask Chick-fil-A fans. Something else interesting to note is how many of these top ten posts reference Instagram.

TopTen is the ten most engaging posts last week from the largest 100 consumer brand pages on Facebook.
All data is gathered with social media content strategy tool Zuum.

#1 Chick-fil-A - photo2013-03-14 19:01
Happy 92nd birthday to Chick-fil-A Founder, Truett Cathy! Click "Like" to share your birthday wishes.

4.09% enagement rate 257,119 likes 8,582 comments 6,684 shares 2% shares

#2 BMW - photo2013-03-14 18:01

BMW Instagram
Thank you all for liking, sharing and commenting on the photos we post here on Facebook. If you want to see more of them, follow @BMW on Instagram: http://instagram.com/bmw

3.136% enagement rate 345,230 likes 5,258 comments 54,857 shares 14% shares

#3 CHANEL - video2013-03-13 17:10
The fashion essential that never goes out of style… a new film revealing the story behind the iconic CHANEL jacket. http://inside-chanel.com

The jacket - Inside CHANEL
www.youtube.com

3.027% enagement rate 248,268 likes 3,603 comments 12,628 shares 5% shares

#4 Macy's - photo2013-03-14 21:03
What’s topping VIP shopping lists everywhere? Designer shoes in every heel, size & color! http://bit.ly/WaVUFu

1.178% enagement rate 119,894 likes 1,529 comments 4,940 shares 4% shares

#5 Nokia - photo2013-03-11 17:10
Want Instagram for Nokia... Read more

Facebook vs. LinkedIn for B2B Marketing

Posted by James Trumbly on February 27th, 2013 at 8:00 am

LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side.
Facebook Pros and Cons
The social media giant clearly leads the field in terms of B2C marketing. But how about that professional audience you’re trying to reach?

Pro: Facebook’s huge user base means that more professionals are on Facebook than on LinkedIn in terms of total numbers. Those professionals don’t turn off their business acumen when they’re on Facebook, so you can still market effectively through the broader platform.
Pro: Facebook allows direct marketing through Facebook ads, meaning you’re no longer dependent on buyer engagement in order to reach potential customers.
Con: Facebook posts may or may not appear on your fans’ walls, depending on their level of engagement with your brand.
Con: Marketing efforts must compete with non-professional posts. Music videos, cute puppies, and pithy quotes are all clamoring for the attention of your potential buyers. Your posts have to be good enough... Read more