Tagged 'facebook marketing'

Social Media Benchmark and Content Trends for Children’s Hospitals

Posted by Doug Schumacher on December 16th, 2015 at 3:37 pm

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top children’s hospitals in the US. We’ll analyze 9 category leaders: St. Jude Children’s Research Hospital, Boston Children’s Hospital, Nationwide Children’s Hospital, Children’s Hospital of Philadelphia, Children’s Hospital of Pittsburgh at UPMC, Cook Children’s, Dayton Children’s Hospital, Akron Children’s Hospital, UH Rainbow Babies and Children.
Highlights

The largest network account among all these brands is St. Jude Children’s Research Hospital’s Facebook account with 1.8 million fans.
Instagram is the fastest growing network, averaging just over a 9% increase.
Facebook is the dominant network for engagement.

Social Media Benchmark and Content Trends for the Yogurt Industry

Posted by Doug Schumacher on December 9th, 2015 at 1:37 pm

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top soft drink brands in the US. We’ll analyze 5 category leaders: Chobani, Fage, Yoplait, Oikos Greek Yogurt, and Stonyfield.
Highlights

The largest network account among all these brands is Fage’s Facebook account with 1.25 million fans, closely followed by Yoplait.
Instagram is the fastest growing network, averaging a nearly 9% increase.
All brands appear to be promoting their posts on Facebook. Facebook is also the leader in engagement for this period.

Report: Social Media Benchmark and Content Trends for the Fruit Juice Industry

Posted by Doug Schumacher on November 24th, 2015 at 11:39 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in the US. We’ll analyze 9 category leaders: Dole, Naked Juice, Capri Sun, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8, and Langers Juice
Highlights

The largest network account among all these brands is Dole’s Facebook account: 1.8 million fans.
Instagram accounts on average gained over 18% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. And on average, engagement on Instagram is over twice that of Facebook, despite having only 2% of the Facebook fan count.

Facebook July Leaderboard for CPG Dips and Dressings

Posted by Doug Schumacher on August 17th, 2015 at 11:36 am

CPG is a very broad business category, with sub-categories like soft drinks having brands with some of the larger social media fan counts anywhere. In our July ranking of the 25 most engaging brands on Facebook, the three top brands are CPG.
Of course, the CPG umbrella includes many smaller brands, with more niche or regional appeal. One subcategory in particular is dips and dressings. Below is the Facebook Leaderboard for some of the top dips and spreads brands in the US for the month of July.
You can see that the fan counts, while not what you’ll see from Pepsi or Coke, are still substantial. Posting volume is a little light in this category, with even the top brand, Sabra, only posting about 1 time per day.

Fan growth rate is also relatively strong, averaging almost 2% for the industry. That would be around 25% growth per year, and you can see Litehouse Foods, the second largest brand in this group growing at well over 5% in July.
Yet another interesting view on this chart is the comparison of the Engagements column to the 24h Engagements column. As we explain in this post about how to estimate the percent of engagement of a competitor’s post that was generated by paid promotion, It looks... Read more

Analysis of Diesel’s #dieselprefall15 fashion social media campaign

Posted by Doug Schumacher on August 12th, 2015 at 9:05 am

Diesel is one of the more innovative fashion brands when it comes to marketing, online or offline. So let’s take a look at their big summer campaign, #dieselprefall15. It’s a clever way to introduce new clothes early in the summer without stealing thunder from your fall lineup.
Reference the Subject Analyzer for #dieselprefall15, below. It’s for activity from June 1 to August 11 of this year. Once summer arrived, this campaign got right to work, launching on June 7th with posts across Facebook, Twitter and Instagram, the three networks we’re analyzing here. Posting hits a peak early, and then subsides slightly, with Facebook getting most of the posting early on. However, the campaign has continued on strong with posts every day but one all summer long. That’s how you rack up 285 posts in less than 3 months.
Note the posting distribution is almost equal across Instagram and Twitter. Of course, where the engagements come from is another story, with Instagram generating the overwhelming majority of engagements, and Facebook picking up most of the rest.
As Instagram seems to be coming a high-volume network more and more, like Twitter, it makes sense that Diesel would utilize its Facebook posts early, and then pair back while... Read more