Soft drinks are by nature a rather social product. Who doesn’t open a soda and offer to share it with a friend? That’s the central theme of one of the more prominent campaigns this year from Coca-cola. “#shareacoke”
This report analyzes the complete posting activity and impact generated in the campaign across Facebook, Twitter and Instagram. It looks at which networks are generating the best opportunity, how this campaign used each network to make an impact, and community participation in the campaign.
Facebook is the leading network for fans: Has over 90% of total community in this industry.
Facebook still drives majority of total engagements, although Instagram has a high engagement rate across this industry.
#shareacoke theme was 50% of the brand’s posting effort through reporting period.
#shareacoke generated 75% of the brand’s engagement during the same period.
#shareacoke was one of the biggest social media campaigns from any soft drink brand this summer