Step 4 of digital strategy is optimization, the ongoing process of improving your relevance, targeting and campaign quality to get the most out of every dollar spent.
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Digital Strategy Step 4: Optimization
Posted by Jason Brewer on April 1st, 2013 at 12:41 pm
Tags: brolik, content marketing, content strategy, Digital Marketing, facebook marketing, Facebook strategy, jason brewer, online advertising, online marketing
Posted in Media Planning & Buying | No Comments »
TopTen: Want an engaging Facebook post? Just turn 92.
Posted by Doug Schumacher on March 20th, 2013 at 1:35 pm
Anything over 90 years old is something of a landmark. Just ask Chick-fil-A fans. Something else interesting to note is how many of these top ten posts reference Instagram.
TopTen is the ten most engaging posts last week from the largest 100 consumer brand pages on Facebook.
All data is gathered with social media content strategy tool Zuum.
#1 Chick-fil-A - photo2013-03-14 19:01
Happy 92nd birthday to Chick-fil-A Founder, Truett Cathy! Click "Like" to share your birthday wishes.
4.09% enagement rate 257,119 likes 8,582 comments 6,684 shares 2% shares
#2 BMW - photo2013-03-14 18:01
BMW Instagram
Thank you all for liking, sharing and commenting on the photos we post here on Facebook. If you want to see more of them, follow @BMW on Instagram: http://instagram.com/bmw
3.136% enagement rate 345,230 likes 5,258 comments 54,857 shares 14% shares
#3 CHANEL - video2013-03-13 17:10
The fashion essential that never goes out of style… a new film revealing the story behind the iconic CHANEL jacket. http://inside-chanel.com
The jacket - Inside CHANEL
www.youtube.com
3.027% enagement rate 248,268 likes 3,603 comments 12,628 shares 5% shares
#4 Macy's - photo2013-03-14 21:03
What’s topping VIP shopping lists everywhere? Designer shoes in every heel, size & color! http://bit.ly/WaVUFu
1.178% enagement rate 119,894 likes 1,529 comments 4,940 shares 4% shares
#5 Nokia - photo2013-03-11 17:10
Want Instagram for Nokia... Read more
Tags: content marketing, content strategy, creative, engagement, Facebook, facebook marketing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
Facebook vs. LinkedIn for B2B Marketing
Posted by James Trumbly on February 27th, 2013 at 8:00 am
LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side.
Facebook Pros and Cons
The social media giant clearly leads the field in terms of B2C marketing. But how about that professional audience you’re trying to reach?
Pro: Facebook’s huge user base means that more professionals are on Facebook than on LinkedIn in terms of total numbers. Those professionals don’t turn off their business acumen when they’re on Facebook, so you can still market effectively through the broader platform.
Pro: Facebook allows direct marketing through Facebook ads, meaning you’re no longer dependent on buyer engagement in order to reach potential customers.
Con: Facebook posts may or may not appear on your fans’ walls, depending on their level of engagement with your brand.
Con: Marketing efforts must compete with non-professional posts. Music videos, cute puppies, and pithy quotes are all clamoring for the attention of your potential buyers. Your posts have to be good enough... Read more
Tags: B2B Linkedin strategy, Facebook, facebook marketing, LinkedIn
Posted in Social Media | 3 Comments »
Facebook Isn't Real…Why This Matters to Marketers
Posted by Betsy Smith on February 26th, 2013 at 1:18 pm
There are more than a billion Facebook Yous roaming around Earth right now and all of us “yous” have a lot in common. We try not to share content that is mundane or even worse, a downer. “On Facebook” is the new “in public” so we all mind our language, and post the best moments of our lives as though we live in some sort of never-ending Christmas card.
Tags: Facebook, facebook marketing, Social Media, social media marketing
Posted in Opinions, Social Media | 1 Comment »
Maximizing Facebook News Feed Posts for Promotion Engagement
Posted by Mike Gingerich on February 22nd, 2013 at 3:19 pm
Maximizing the engagement on Facebook News Feed posts is critical to Facebook Marketing.
Building engagement is a process, not a once and done function, and there are multiple keys to the process including:
Interesting Content
Publishing at key times for the audience
Inviting comments, questions, and shares
Offering promotions. Contests, deals, and offers can help
If you offer a contest, deal, or promotions to assist in pulling fans and a larger community to your Page, a key is posting that promotion correctly to maximize it's visibility in the News Feed and to best prompt viewer actions.
Too many businesses are failing to get the word out effectively in the News Feed and then wondering why the engagement is lower than expected.
Getting the attention of and making it easy for all fans (desktop and mobile) to access the promotion can totally make or break your promotion getting traction! It can mean the difference between 5 entries and 500 entries; between 5 Likes and Shares and 5000 Likes and Shares!
So how do you best get the word out on Facebook?
The Answer:
Post a photo or video to your News Feed with a call to action and a Smart URL in the description field.
Why a photo or video?
Facebook, in its own... Read more
Tags: facebook contests, facebook engagement, facebook marketing, facebook promotions
Posted in Social Media | No Comments »
