As you’ve probably noticed, your Facebook feed is looking different again last few months. Gone are the viral cat videos and the incessantly repetitive “please please share the press release about the launch of our Moon office” posts.
A look at the campaigns major CPG soft drink companies are running on Facebook, Twitter and Instagram. Brands in report are Coca-cola, Pepsi, Mountain Dew, Sprite, Dr Pepper and Fanta.
Each campaign had a different social network drive the bulk of the engagement.
Each campaign employed a tactic for generating audience participation.
Twitter is the network with the highest posting volume in each campaign.
Twitter, despite having lower fan counts than the corresponding Facebook pages, delivered more engagements on 2 of the 3 campaigns.
Facebook is the dominant network for reach, with over 92% of the average fan count.
Tags: content marketing, content marketing strategy, cpg, facebook marketing, Facebook strategy, Instagram, Social Media, social media metrics, twitter
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
One of the more popular reports we publish are benchmarking reports. As every industry is different, it’s interesting to see how KPIs like fan counts and engagement rates track across different industries, as well as across brands within the same industry.
This report takes a look at 5 major industries: Snack Foods, Fashion Retail, Pet Food, Luxury Auto and QSR Restaurants, assessing each on two major social media KPIs. Fan count, and engagement rate. The networks they are analyzed on include Facebook, Twitter, YouTube, Instagram, Google Plus and Pinterest.
Facebook is still the dominant network in each industry. There’s only one industry, Luxury Autos, in which Facebook has less than 80% of the total average community size.
Instagram leads significantly in engagement rate in every industry profiled.
Google Plus is showing both strong community size, and even more surprisingly, high engagement rates, in several of the industries.
Tags: advertising, Facebook, facebook marketing, marketing, PR & social media, Social Media, socialmedia
Posted in Creative Best Practices, Emerging Platforms, Media Planning & Buying, Opinions, Research, Social Media, Web Analytics | No Comments »
Luxury fashion brands play well with social media. With social media becoming more and more visually-driven, it’s put this category in an even better position to maximize impact with highly graphic content.
This report takes a look at 3 of the more prominent campaigns that ran during the month of September, 2014. The brands analyzed are Burberry, Louis Vuitton, Chanel, Dior, Versace, Gucci, Armani, Dolce & Gabbana and Calvin Klein.
Numerous campaign themes evident within a single month
Industry is trying a range of messaging tactics: branded content, product launches, event coverage, publicity
Network performance varies greatly, with Facebook offering reach, and Instagram high engagement levels
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, fashion, luxury, Social Media, social media analytics, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Research, Social Media, Web Analytics | No Comments »
The Zuum report “Children’s Hospitals - A Week In Social Media” is an example of how to use Zuum to stay on top of the latest content trends in any given industry. See not only which networks have the most fans but also drive engagement. Review the top campaigns, comparing how they perform to other campaigns and popular topics. Assess a brand’s top influencers and how much influence they generated.
Brands analyzed include Children’s Hospital of Chicago, Boston Children’s Hospital, Children’s Hospital of Los Angeles, Children’s Hospital of Philadelphia, Children’s Hospital of Pittsburgh, Children’s Hospital Colorado, Cincinnati Children’s Hospital Medical Center, Johns Hopkins Children’s Center, Nationwide Children’s Hospital and Texas Children’s Hospital.
Data highlights and key takeaways:
37% of all posts were made by the Children’s Hospital of Pittsburgh
49 of the Children’s Hospital of Pittsburgh’s 176 posts were for their #dverockschildrens campaign
Posts requesting donations generated more than 3x the overall per post average engagement
Children’s Hospital of Pittsburgh used the #dverockschildrens campaign to support their fundraising drive
During the #dverockschildrens campaign, Children’s Hospital of Pittsburgh had a noticeable spike in new fans
Tags: content marketing, facebook marketing, PR & social media, Social Media, social media marketing
Posted in Creative Best Practices, Emerging Platforms, Research, Social Media, Web Analytics, Word of Mouth | No Comments »