Tagged 'Facebook Graph Search'

Facebook Page Keys for New Graph Search

Posted by Mike Gingerich on January 22nd, 2013 at 1:31 pm

First, there was SEO.
Now, the advent of Facebook SEO.
"Facebook SEO" begins with the launch of Graph Search by Facebook. Here's how to prep your Page.

Graph search has amazing potential for businesses. Facebook Pages that are public (no country/age restrictions) are available by default to show in relevant searches within the Graph Search tool.  As well, any web page, Facebook photo, or Page News Feed post that a Facebook user has "Liked" is part of the searchable data that will be available to return in results when a user submits a search query.  Now, more than ever, getting the "Like" is important for your business!
A important key for businesses to do now is to prepare their Page for Graph Search by evaluating the Page to ensure all information is up-to-date and best listed for search result success.
Here’s how Graph Search will work:

The search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches. People can search for things like restaurants near them, hotels in places they want to travel to, photos posted by Pages they like, or games that their friends like to play.
These search suggestions take people to a unique results page. The results returned are based on... Read more

Facebook SEO Comes to Life as Graph Search Launches

Posted by Tom Edwards on January 16th, 2013 at 10:35 am

Recently Facebook announced one of the biggest changes to their search feature to date with the limited beta release of Graph Search. Mark Zuckerberg stated Graph Search would become the third pillar of the Facebook experience in addition to the News Feed and Timeline. This post will review the features of Graph Search while also outlining what it all means.
Here is the official announcement from Facebook

The creation of Graph Search is reflective of the current direction of social which is the inevitable convergence of social and search. With so much information being created and limited alignment between traditional search and the social graph, Graph Search could be a key bridge to a new type of search behavior based on relevant and timely socially curated content.
Example of Bing Facebook integration which applied social as an additive to traditional search. Graph Search takes the inverse approach of searching inside of Facebook.

When you begin to dig into the initial information about Graph Search, it is not intended to be a true web search engine like Google or Bing, but an engine that will search out information across all of Facebook and provide personalized answers to queries about people, photos, places & interests.

Here are... Read more