Tagged 'facebook engagement'

Maximizing Facebook News Feed Posts for Promotion Engagement

Posted by Mike Gingerich on February 22nd, 2013 at 3:19 pm

Maximizing the engagement on Facebook News Feed posts is critical to Facebook Marketing.
Building engagement is a process, not a once and done function, and there are multiple keys to the process including:

Interesting Content
Publishing at key times for the audience
Inviting comments, questions, and shares
Offering promotions.  Contests, deals, and offers can help

If you offer a contest, deal, or promotions to assist in pulling fans and a larger community to your Page, a key is posting that promotion correctly to maximize it's visibility in the News Feed and to best prompt viewer actions.
Too many businesses are failing to get the word out effectively in the News Feed and then wondering why the engagement is lower than expected.
Getting the attention of and making it easy for all fans (desktop and mobile) to access the promotion can totally make or break your promotion getting traction!  It can mean the difference between 5 entries and 500 entries; between 5 Likes and Shares and 5000 Likes and Shares!
So how do you best get the word out on Facebook?
The Answer:
Post a photo or video to your News Feed with a call to action and a Smart URL in the description field.

Why a photo or video?
Facebook, in its own... Read more

Facebook Page Keys for New Graph Search

Posted by Mike Gingerich on January 22nd, 2013 at 1:31 pm

First, there was SEO.
Now, the advent of Facebook SEO.
"Facebook SEO" begins with the launch of Graph Search by Facebook. Here's how to prep your Page.

Graph search has amazing potential for businesses. Facebook Pages that are public (no country/age restrictions) are available by default to show in relevant searches within the Graph Search tool.  As well, any web page, Facebook photo, or Page News Feed post that a Facebook user has "Liked" is part of the searchable data that will be available to return in results when a user submits a search query.  Now, more than ever, getting the "Like" is important for your business!
A important key for businesses to do now is to prepare their Page for Graph Search by evaluating the Page to ensure all information is up-to-date and best listed for search result success.
Here’s how Graph Search will work:

The search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches. People can search for things like restaurants near them, hotels in places they want to travel to, photos posted by Pages they like, or games that their friends like to play.
These search suggestions take people to a unique results page. The results returned are based on... Read more

Keys to a Successful Facebook Page Promotion

Posted by Mike Gingerich on December 14th, 2012 at 6:45 am

6 Steps to Growing your Facebook Page Reach and Community via Promotions
Since the launch of Timeline by Facebook in March, the key to Facebook success is getting fans to engage with your company Facebook Page.  As fans engage, it  helps to ensure they have a greater chance of seeing your posts in their News Feed. Contests and promotions on Facebook offer a valuable resource to boost Facebook Page engagement with fans.
Why run a contest or promotion on your Facebook Page?

Promotions draw traffic  to your Facebook Page
Contests, can draw entrants and those entrants then share with Facebook friends to invite friend votes, thereby drawing even more visitors to your Page
Any Facebook  "Like", Comment, or Share of a entry boosts the visitor connection to your Facebook Page, increasing the likelihood of them seeing your future posts in their News Feed.
People love deals and deals can be a means to new business and repeat business!
A promotion or contest run on Facebook can boost product and brand recognition

From Photo Entry Contests to Group Deals and Sweepstakes, there are multiple types of easy-to-build promotion apps enabling companies to run a promotion on Facebook.  Beyond the setup of the app on your Facebook Page, however, there are critical elements that... Read more