Maximizing the engagement on Facebook News Feed posts is critical to Facebook Marketing.
Building engagement is a process, not a once and done function, and there are multiple keys to the process including:
Publishing at key times for the audience
Inviting comments, questions, and shares
Offering promotions. Contests, deals, and offers can help
If you offer a contest, deal, or promotions to assist in pulling fans and a larger community to your Page, a key is posting that promotion correctly to maximize it's visibility in the News Feed and to best prompt viewer actions.
Too many businesses are failing to get the word out effectively in the News Feed and then wondering why the engagement is lower than expected.
Getting the attention of and making it easy for all fans (desktop and mobile) to access the promotion can totally make or break your promotion getting traction! It can mean the difference between 5 entries and 500 entries; between 5 Likes and Shares and 5000 Likes and Shares!
So how do you best get the word out on Facebook?
Post a photo or video to your News Feed with a call to action and a Smart URL in the description field.
Why a photo or video?
Facebook, in its own... Read more