Tagged 'facebook contests'

Hitting the sweet spot with your next social media contest

Posted by James Trumbly on July 11th, 2013 at 1:00 pm

Everybody loves a good contest, right? For the customer, the contest is all about the prize; for your business, it’s all about the new contacts you make and future marketing opportunities. Let’s take a look at five steps to hitting the sweet spot for both parties.
Determine Your Goal
When the contest is over, what will you have to show for it? Potential goals might include growing your fan or follower base, increasing click-throughs to your website, boosting conversion rates, creating awareness of a new product, getting customer testimonials, and encouraging likes and shares on your Facebook page. Social media makes it possible to accomplish goals far beyond the contact-gathering efforts of the business-card-in-a-fishbowl, so think outside the box (bowl).
Create a Plan
Best Instagram photos, video testimonials, creative pictures of a product in use, and content creation for your website all make great social media contest ideas. If you’re looking to grow your contact list, a simple click-and-share contest may help you accomplish your goal. Make sure your idea will actually help you reach the goal you determined in Step One.
Make the Prize Desirable
The quality of the prize should be relative to the amount of effort participants had to exert. A musician I... Read more

Facebook tools for Boosting Edgerank with Fan Engagement

Posted by Mike Gingerich on May 27th, 2013 at 5:03 am

Engagement: In Social Media terms, this is the ability to get your audience to interact with your brand.
Specifically with a Facebook Page this would mean to interact with the visitor in such a way that they Like, Comment, orShare something related to your Facebook Page.
Statistics show that the majority of a Facebook’s users interactions with a brand is going to be via their News Feed.  So getting the visitor to “Like” your Page is of critical importance because that enables you to have a shot at being in their News Feed.
Facebook uses a algorithm they developed called the EdgeRank Algorithm which basically tries to determine what News Feed content is of most value to each Facebook user.  A number of criteria go into EdgeRank’s formula (learn more about EdgeRank) to determine what a Facebook user sees most frequently in their News Feed.  This means that not all fans see very post your Page makes!  In fact, posts are seen typically by about 11-18% of your fan base each time you post on average.
The bottom line:  The more users interact with your Facebook page, the greater the affinity score, and the more likely they are to see your Page posts in the future!
Here’s a good, quick... Read more

Maximizing Facebook News Feed Posts for Promotion Engagement

Posted by Mike Gingerich on February 22nd, 2013 at 3:19 pm

Maximizing the engagement on Facebook News Feed posts is critical to Facebook Marketing.
Building engagement is a process, not a once and done function, and there are multiple keys to the process including:

Interesting Content
Publishing at key times for the audience
Inviting comments, questions, and shares
Offering promotions.  Contests, deals, and offers can help

If you offer a contest, deal, or promotions to assist in pulling fans and a larger community to your Page, a key is posting that promotion correctly to maximize it's visibility in the News Feed and to best prompt viewer actions.
Too many businesses are failing to get the word out effectively in the News Feed and then wondering why the engagement is lower than expected.
Getting the attention of and making it easy for all fans (desktop and mobile) to access the promotion can totally make or break your promotion getting traction!  It can mean the difference between 5 entries and 500 entries; between 5 Likes and Shares and 5000 Likes and Shares!
So how do you best get the word out on Facebook?
The Answer:
Post a photo or video to your News Feed with a call to action and a Smart URL in the description field.

Why a photo or video?
Facebook, in its own... Read more

Valentine's Day Facebook Marketing for Retail

Posted by Mike Gingerich on February 5th, 2013 at 4:10 pm

Love is the air!  Is your brand capitalizing on holiday marketing?
Facebook promotions run by brand pages are seeing quality returns on investment.  With research data by Vocus noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing fans and deeper engagement with their fan community is a huge priority.
Valentines Day and other holidays give brands, particularly B2C and retailers, opportunities to reach out to fans.  Utilizing seasonal holiday trends for marketing can increase the bottom line.  On Facebook, in particular, promotions around holidays can result in:

Increased Likes
More brand awareness
Greater customer loyalty
Increased e-mail list opt-ins and subscribers
And more sales

Launch a Valentine's Day promotion on Facebook!
It's that month, the month where Valentines Day promotions take center stage as businesses seek to offer consumers products, services, and ideas for purchase in anticipation of the February 14 day of romance. There's still time to showcase your products and services, tying it to Valentines Day and flowing with the season holiday. Season holidays provide extra opportunities to offer promotions that can increase visibility, strengthen brand awareness, and drive sales.

How Can Your Business Quickly Roll Out a Valentines Deal on Facebook?
Need something quick and easy for your Facebook Page?  Consider... Read more

Facebook Contests and Promotion Types INFOGRAPHIC

Posted by Mike Gingerich on January 23rd, 2013 at 4:11 am

Facebook Engagement -- the "Holy Grail" for companies on Facebook.
Companies that achieve engagement have pages with an active, positive, and involved community.  This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments.  When broken down into tangible factors, increased engagement can bring about positive returns in a number of areas for marketers including:

Increased Likes
More brand awareness
Greater customer loyalty
Increased e-mail list opt-ins and subscribers
And more actions taken on ordering products and services

With recent research data by Vocus noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing more fans and deeper engagement with existing fans is a huge priority!
The million dollar question, though, remains, "how can a company boost engagement for their Facebook Page?"  While there are a number of core methods for increasing engagement such as creating highly shareable content, posting images and videos, and posting succinctly at key times, another powerful method is to run promotions.
Promotions have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement objectives.
Here's a FACEBOOK PROMOTIONS INFOGRAPHIC with key... Read more