Tagged 'facebook commerce'

Facebook Gifts – Presents New E-Commerce Opportunity for Brands

Posted by Betsy Smith on December 12th, 2012 at 2:41 pm

Remember Facebook’s Virtual Gifts of yore? When you could send your Facebook friends a “beer”, “rose” or “birthday cake?” Facebook closed its virtual gift shop in August 2011, and has replaced it with the ability to send Facebook friends real beer, roses and birthday cakes (or at least cupcakes). Facebook is going to have to expand their gift selection to appeal to more buyers. Which is great news for brands who are interested in coming aboard.