First, there was SEO.
Now, the advent of Facebook SEO.
"Facebook SEO" begins with the launch of Graph Search by Facebook. Here's how to prep your Page.
Graph search has amazing potential for businesses. Facebook Pages that are public (no country/age restrictions) are available by default to show in relevant searches within the Graph Search tool. As well, any web page, Facebook photo, or Page News Feed post that a Facebook user has "Liked" is part of the searchable data that will be available to return in results when a user submits a search query. Now, more than ever, getting the "Like" is important for your business!
A important key for businesses to do now is to prepare their Page for Graph Search by evaluating the Page to ensure all information is up-to-date and best listed for search result success.
Here’s how Graph Search will work:
The search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches. People can search for things like restaurants near them, hotels in places they want to travel to, photos posted by Pages they like, or games that their friends like to play.
These search suggestions take people to a unique results page. The results returned are based on... Read more