Tagged 'events'

3D Projection Mapping vs. Augmented Reality: Q&A with Go2's Adrian Scott (Concl)

Posted by Rick Mathieson on May 13th, 2015 at 5:37 pm

"Like magic before your eyes."
That's how Go2 Production's Adrian Scott puts it when comparing 3D projection mapping to most virtual and augmented reality experiences requiring mobile phones, Oculus Rift, Google Cardboard or other consumer devices to enjoy.
In the conclusion of my recent conversation with Scott, we talk about a 3D projection experience we developed for Seagate Technology's brand relaunch at CES this January.
Playing off the "data tile" elements of Seagate's new Living Logo (the world's first patent-pending brand identity), the experience (video at top) features the voice talent of William Lyman (narrator of "PBS Frontline"), as well as an original score from from Alain Mayrand, who did orchestrations for the movies "Ender's Game" and "Elysium").
Be sure to check out the behind-the-scenes video, too (directly above).
And then listen to the finale of our audio interview, where you'll hear about some of the considerable challenges associated with trying to pull off a 3D projection like this in the middle of the day, in a very unconventional space—and about Scott's favorite 3D projection project ever.

CLICK HERE TO LISTEN TO: 3D PROJECTION VS. AUGMENTED REALITY - A Q&A WITH GO2'S ADRIAN SCOTT (Conclusion)
(Approx 4:47)
PLUS:
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection... Read more

The Secrets of Success with 3D Projection: Q&A with Go2's Adrian Scott (Pt 3) (Video)

Posted by Rick Mathieson on April 28th, 2015 at 5:37 pm

So how do you do 3D projection mapping right?
Go2 Production's Adrian Scott gets into the secrets of success with 3D projection mapping in part three of my recent conversation with him.
We'll hear about some of the Copperfieldian stagecraft he and his team used to pull off experiences like the one shown above, which was part of a project we worked on together for LoopNet and involved making a 10-story building disappear.
The effort went on to win Best 3D Projection Mapping Content at the 2014 Digital Signage Expo, and was part of an integrated campaign that won Best of Show: B2B Marketing at the Summit International Creative Awards
In addition to the main event, we'll get some insights on how to use video of your 3D projection as a social media lever long after the projector lights have gone dark.

CLICK HERE TO LISTEN TO: THE SECRETS OF SUCCESS WITH 3D PROJECTION - A Q&A WITH GO2'S ADRIAN SCOTT (PT 3)
(Approx 4:08)
PLUS:
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here
LISTEN TO PART TWO: From Here to Holograms

Q&A: Go2's Adrian Scott (Pt 2): From Here to Holograms (Video)

Posted by Rick Mathieson on April 23rd, 2015 at 12:52 pm

Call it "ROI at the speed of 'Like.'"
In part two of my recent conversation with Adrian Scott, head of Vancouver-based Go2 Productions, we discuss why the real power of 3D projections like the ones shown in the highlight reel above isn't the display itself—it's what you (and passersby) do with it afterward via social media.
We'll also hear about some of the emerging technologies that will see 3D projection evolve into something closer to the Star Trek Holodeck—or at least like a certain scene in another fabled space opera.
CLICK HERE TO LISTEN TO Q&A: ADRIAN SCOTT, GO2 PRODUCTIONS (PART 2)
ALSO:
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here

Q&A: Enter: Social + Mobile + Local + Commerce

Posted by Rick Mathieson on August 22nd, 2012 at 5:00 pm

Move over SoLoMo - SoLoMoCo is here.
In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context.
This time out, you'll get some outstanding insights from Jonathan Becher, CMO for softare giant SAP, and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes.
At the heart of the conversation: A new report from ABI Research that by 2017, one quarter of all online sales will come through mobile. Retailers can choose to do what they can to stem this tide, or capitalize on it in powerful ways through the power of SoLoMoCo.
SOCIAL + MOBILE + LOCAL + COMMERCE: MOBILE MARKETING ROUNDTABLE (PT 5)
>> CLICK HERE TO LISTEN TO: Social + Mobile + Local + Commerce & The Future of Retailing <<
(Approx 5:27)
Also, don't miss:
PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile
PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success
PART 3: Social + Mobile + Local & The Facebook Free-Fall
PART 4: Foursquare's New 'Promoted Updates' & The... Read more

Q&A: Foursquare's New 'Promoted Updates' & The Race to Make Location Click (Roundtable Pt 4)

Posted by Rick Mathieson on August 20th, 2012 at 6:20 pm

Is Foursquare upping its game?
Foursquare has always been at the forefront of location-based mobile marketing, and it is always at the vanguard of what's next in this nascent arena. (Listen to my Q&A with Foursquare Co-Founder Dennis Crowley on the eve of the launch of Foursquare to get a sense of his early vision for the service.)
But as innovative as it is, even Foursquare is still finding its footing in what's possible and what's compelling for both marketers and consumers when it comes to SoLoMo.
In recent weeks, Foursquare has launched Promoted Updates, an advertising product that gives merchants a way to reach people who are near their stores, based on location and interest as indicated in past check-ins and other data.
In part four of our August Mobile Marketing Roundtable, GEN WOW sponsor and Mozes CEO Dorrian Porter, SAP CMO Jonathan Becher and Ignited LA VP/CD Jordan Atlas weigh in on this new feature and some of the current challenges in making location a vital part of the SoLoMo equation.
SOCIAL + MOBILE + LOCAL & THE FUTURE OF FOURSQUARE: MOBILE MARKETING ROUNDTABLE (PT 4)
>> CLICK HERE TO LISTEN TO: Foursquare & The Race to Make Location Click <<
(Approx 5:40)
Also, don't miss:
PART... Read more