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Facebook, iPhone featured in 'Wolverine' DVD ad blitz

Posted by Mario Sgambelluri on September 10th, 2009 at 12:00 am

Fox Home Entertainment's ad push for the Tuesday release of "Wolverine" on DVD is packed with all kinds of social media elements and plays across a range of emerging platforms.
The campaign  includes a Facebook fan page (stuffed with pictures, video and special offers), a Facebook app ("Weapon X" game), iPhone app, and featured placement in Fox Home Entertainment's custom content section at UGO ("The Rush"). They pretty much have all the bases covered.
Oh and what campaign would be complete without one of those picture morphing programs? Mutate yourself here.  

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Yahoo, AOL shaking up web publishing

Posted by Mario Sgambelluri on July 6th, 2009 at 12:00 am

Portals Yahoo and AOL are toppling web publishing leaders with their new breed of original content sites. One month after launch, AOL's "Politics Daily" (launched in April) beat Politico (around since 2007) in audience size. (AdAge) And after a year, Yahoo's "OMG" entertainment news site has a bigger audience than the next two competitors (People and TMZ) combined. (The Hollywood Reporter)
What's going on? The portals are taking advantage of the crumbling print industry by scooping up killer talent at low prices, assembling them in small teams and setting them loose on a category. Next, content is seeded throughout the portal's network (including the home page) to drive traffic.
Microsoft wants in, too. They're partnering with former NBC and Yahoo exec Lloyd Braun (I was wondering what happened to him) on entertainment site "Wonderwall."

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Creativing :: Twitter for writing movies, Facebook plays with privacy and fire, and what the new album art looks like

Posted by Doug Schumacher on July 3rd, 2009 at 12:00 am

My weekly update of what's going on in new media marketing, pulled from social bookmarking site Creativing.com:
Horror Movie Inspired by Twitter?
From the sounds of it, this was a movie written across Twitter. I can't imagine it was line by line, but probably more general plot developments and so on. All created under the Creative Commons license. The movie site downplays the whole Twitter thing, which is interesting because is would seem to be a marketing angle. They're probably waiting until release, and then build it up.
Did Shaq Just Find Out He Was Traded On Twitter?
Meanwhile, Shaq seemed to be having his own horror movie play out on Twitter. I find this harder to believe than screenwriting via Twitter. And I realize it's an employer's market, but this is a tough way to treat your organization's top employees. Stunt? Perhaps. But it doesn't seem in Shaq's nature to place himself at the butt end of a prank.
The Day Facebook Changed - Messages to Become Public by Default
That article's headline may sound histrionic, but I'm not sure it's the case. I've had what's essentially the same conversation with a number of digital marketing people recently regarding online privacy issues. Most... Read more

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Apatow schools marketers on viral campaigns

Posted by Nanette Marcus on June 2nd, 2009 at 12:00 am

NBC's hottest new sitcom is "Yo Teach!" starring Mark Taylor Jackson. Or at least NBC and Judd Apatow would like us to think so.
This viral marketing campaign launched last week to promote Apatow's latest flick, "Funny People." The film features the fake TV series, which spoofs popular cheesey sitcoms from the '70s and '80s where teachers helped troubled teens in the classroom while hilarity ensued.
Apatow and his team give the fake series an authentic vibe with NBC on board to promote "Yo Teach!" through a fake website at NBC.com, complete with an opportunity for "Yo Teach!" fans to pre-order the series on DVD, check out photos from the shows, and explore a seemingly fake community area. There's also a "Yo Teach!" YouTube channel.
I have to admit that I'm a bit sad that "Yo Teach!" isn't real. It's the kind of cheeseball comedy I'd likely watch at least once, particularly because I love Jason Schwartzman (aka Mark Taylor Jackson). The viral campaign, though, piqued my curiousity enough that I'm excited about Apatow's upcoming film -- and I've yet to even watch the "Funny People" trailer.  
Check out the "Yo Teach!" promo video below.    

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iMeem on the brink of bankruptcy finds an unlikely savior

Posted by Mario Sgambelluri on May 28th, 2009 at 12:00 am

"Two months ago, iMeem's founder, Dalton Caldwell, was ready to pull the plug," reports the NY Times. iMeem was suffocating in licensing debt to record labels, and advertising revenue (despite an audience of 26 million) "was nowhere close to covering expenses." 
Instead of celebrating, record labels forgave iMeem's debt and "relaxed the terms of their licensing deals with the site." This is a tremendous sign of maturity for the record industry. They need sites like iMeem as a source of revenue (even if it's less than they originally planned) and a channel for promotion.

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