Tagged 'entertainment marketing'

The Box Office in Your Pocket!

Posted by Kamal Kaur on December 18th, 2012 at 11:34 am

Sometimes, we just want to kick back with a bucket of popcorn and watch a good movie. But there are so many questions that need to be answered first— What’s playing? Which theater should I go to? What time does the show start? Did the movie get a good review? Am I going to be able to get tickets? The list just goes on and on.
As mobile devices continue to act as our personal assistants, consumers are turning to their smartphones for answers to these entertainment-related questions. So, last month RadiumOne conducted a survey examining how consumers use their smartphones to make purchase-related decisions, such as researching which movie to see, viewing trailers, and purchasing movie tickets.
Our survey respondents indicated that they predominantly use the mobile web in a research capacity. Here was the demographic breakdown of those surveyed:

17.6% were aged 55+
46% were aged 35-54,
34.9% were aged 18-34
1.5% were under 18

56% of survey respondents stated that they use their phones to look up movie times, while 20% use their phones to watch trailers. Later, when asked why mobile users watch movie trailers on their phones, 50% ... Read more

Partnership Marketing: Teaming up with Brand Power to Increase Exposure

Posted by Heidi McIntyre on August 21st, 2012 at 11:05 am

Partnering with a larger brand can breathe new life into your marketing initiatives and enhance your company’s own brand recognition.  Not to mention the benefits of expanding a limited marketing budget.
A major spend is not required to develop key partnerships
Many of my clients assume a large marketing budget is needed to play in this arena but this is simply not true.  A good example of this is our client, the Vidalia Onion Committee,  who has received much praise for its brand partnership efforts.   As a whole, the committee has a modest marketing budget but the industry has ample brand recognition and retail exposure.
Back in 2010, the Committee’s goal was to reach kids with a not so easy product – sweet onions.  The solution: connect onions to the ever popular Ogre by teaming up with Dreamworks to promote the fourth and final movie release of Shrek Forever After during peak season.  The “Ogres and Onions” campaign featured Shrek on floor stand units and Vidalia Onion bag packaging in the produce department along with a retail display contest.
Consumers were invited to win “The Ultimate Shrek TV Video Gaming Package” by visiting VidaliaOnion.org.   Like an Easter egg hunt with an ogre twist, contestants... Read more

How to Successfully Market a Television or Film Project.

Posted by Kent Speakman on August 11th, 2009 at 12:00 am

This is a visual representation of the high level elements that make up a successful program to promote a film or television show.
At the Core is the actual movie or product. The key features that we can identify with at this level (what makes a good movie) are the story, the cast, the brand, the genre, characters, and the trailer. Some may argue that the trailer should be outside of the core, but as it should be the closest element that encapsulates all of the core elements of the movie I have included it here.
Moving away from the movie itself, we can begin to look at the key influencers that have the potential to positively affect the success of the project. Current market trends, real life events, news and history itself can be tapped into and used to assist in the marketing efforts for the project. Doing this right can be hard, but when done properly it can take marketing dollars further – like jumping on a surfboard that's already on the wave. Other areas that can be tapped into include celebrities, fans, bloggers, and critics. The influencers that have a relationship with any or all of the elements in the... Read more