George Potts, Brunner's VP-Director of Social Media, talks about Facebook's recent News Feed algorithm change and what it means for brand marketers. It's about engagement, Stupid.
Tags: Buzzfeed, content, content strategy, engagement, Ezra Klein, Facebook, George Potts, like, News Feed Algorithm, Social Media, social media marketing, Upworthy, Washington Post
Posted in Opinions, Social Media | 1 Comment »
These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there.
Anything over 90 years old is something of a landmark. Just ask Chick-fil-A fans. Something else interesting to note is how many of these top ten posts reference Instagram.
TopTen is the ten most engaging posts last week from the largest 100 consumer brand pages on Facebook.
All data is gathered with social media content strategy tool Zuum.
#1 Chick-fil-A - photo2013-03-14 19:01
Happy 92nd birthday to Chick-fil-A Founder, Truett Cathy! Click "Like" to share your birthday wishes.
4.09% enagement rate 257,119 likes 8,582 comments 6,684 shares 2% shares
#2 BMW - photo2013-03-14 18:01
Thank you all for liking, sharing and commenting on the photos we post here on Facebook. If you want to see more of them, follow @BMW on Instagram: http://instagram.com/bmw
3.136% enagement rate 345,230 likes 5,258 comments 54,857 shares 14% shares
#3 CHANEL - video2013-03-13 17:10
The fashion essential that never goes out of style… a new film revealing the story behind the iconic CHANEL jacket. http://inside-chanel.com
The jacket - Inside CHANEL
3.027% enagement rate 248,268 likes 3,603 comments 12,628 shares 5% shares
#4 Macy's - photo2013-03-14 21:03
What’s topping VIP shopping lists everywhere? Designer shoes in every heel, size & color! http://bit.ly/WaVUFu
1.178% enagement rate 119,894 likes 1,529 comments 4,940 shares 4% shares
#5 Nokia - photo2013-03-11 17:10
Want Instagram for Nokia... Read more
Tags: content marketing, content strategy, creative, engagement, Facebook, facebook marketing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
In Honor of Community Manager Appreciation Day: 4 Ways to Evaluate Your Community Management Strategy
Most of the time, it’s the flashy campaigns that get all the attention for your brand. However, it’s the community management strategy and tactical effort that keep your customers happy, informed and talking about your product and services. While slightly less sexy than a campaign that achieves “viral” status, this day-to-day activity requires attention and analysis to stay optimized and keep your audience engaged.
Your community management strategy is a key part of your overall digital strategy and might have a number of different tactics that dovetail with your other marketing efforts. Different brands have their own unique focus for their community management efforts, but we can all agree that having a strong guiding strategy and plan will make for a more successful community, and drive the behaviors and attitudes you would like from your audience.
Below are a few things to keep in mind to help you optimize your community management efforts as you engage with your customers, fans and followers.
1. Engagement, not followers
First things first. We would all like 20 million Facebook fans or Twitter followers, but different brands and companies should have different expectations about the sheer number of followers they’re likely to have. What is much more... Read more
In 2012 we have seen several brands starting to take local optimization of their social channels seriously. Why? Because brands are realizing they need to set up their locations for maximum search, engagement, and discovery. It must be done for Facebook and Foursquare, which also optimizes a number of third-party apps powered by their venue data, such as Instagram, Path, Uber, Viddy, and hundreds more.
A brand’s local Facebook pages and Foursquare venues are brand assets that ought to be managed accordingly. Locations need to be properly claimed and optimized with consistent branding and accurate metadata (specifically their lat/longs) to maximize the value of these assets.
Two recent developments will significantly increase this value:
First, Facebook just announced a major update to its mobile apps that puts local “search, engagement, and discovery” at the center of the mobile experience – at the center of the most popular mobile app on the planet.
According to Facebook, its updated Nearby tab "helps people discover places near them based on their friends’ recommendations. People can explore by category (ex: restaurants or hotels); connect to businesses directly from their phone (by liking, checking in, calling, or getting directions); rate the places they visit via a five-star system; and share their recommendations... Read more
Tags: Apple, discovery, engagement, Facebook, foursquare, geocodes, local optimization, mobile, momentfeed, nearby tab, Search, Social Media, social media marketing
Posted in Social Media | No Comments »