Tagged 'emerging technology'

The Jetsons weren't that far-fetched after all

Posted by Sean Cheyney on June 25th, 2014 at 11:10 am

For the past handful of years, technology and innovation have been changing the way in which people shop.
According to Olga Patel from Mattel during a session at the iMedia Commerce Summit, changes that we have already been seeing impact shopping in the areas of Experience and Convenience.
When it comes to the experience, innovation doesn’t necessarily need to mean technology advancements. For example, anyone who has a young daughter has been exposed to the experience driven brand, American Girl. When visiting the stores, girls are encouraged to bring their American Girl dolls for dining at the Café, where the dolls are given their own high chair at the table. Additional experiences such as girls taking their dolls to the American Girl hair salon and numerous special events truly draw in young girls to the overall experience and draw big dollars right out of the wallets of parents.
Additionally, technology innovations that have been positively impacting both the experience and convenience of shopping are on the brink of taking us to the world many of us never imaged while watching the Jetsons growing up.
Already, we have seen technology advancements encroaching on science fiction being used by companies like Lowe’s with their Holoroom, giving... Read more

Why Buy When You Can Print?

Posted by Nicola Smith on June 12th, 2012 at 8:23 am

Where would we be if Gutenberg had not combined paper, ink, the screw press and movable type to bring us the printing press?  Well, I wouldn’t have a stack of magazines sitting on my desk. More importantly, we wouldn’t have the foundation for the mass distribution of information that we have today.  In other words, the true innovation driven by the printing press is the democratization of written communication. What’s more amazing is that we’re facing another revolutionary shift right now.
This revolution doesn’t have to do with the development of written content or information, but rather the physical production of products.  What I’m referring to is 3D printing technology. It’s a wave of innovation that’s about to hit us – and the industries we support – like a Muhammad Ali knockout punch to the jaw.
For those who aren’t familiar with the technology, 3D printers allow a user to manufacture or build an actual, workable item or product (including kinetic functionality) layer by layer, similar to the way that ink printers create an image on a piece of paper.
3D printing is often called additive manufacturing, and its real strength is that it’s much less reliant upon economies of scale, allowing for... Read more

Canon paying $275 CPM for email video spot

Posted by Mario Sgambelluri on May 8th, 2009 at 12:00 am

Thrillist will be charging $275 CPM for streaming video ads (powered by Goodmail) in their newsletter (with a subscriber base of close to one million). (Silicon Alley Insider) Stepping up to the plate is Canon with a spot for their PowerShot SD780.
Sounds a little risky to me. From what I understand, video in email is pretty tricky. You've got a wide range of email service providers and platforms, there are image blocking issues and is email the right environment for video?