Tagged 'email marketing'

Stay Away from these Vile Email Marketing Villains!

Posted by Willie Pena on October 8th, 2014 at 3:41 pm

Starting up an email marketing campaign is in a way just like hiring a team of real people to manage your promotional effort.
And just like the people you might hire in the real world, some of these elements of your email campaign can be great, effective members of the whole team while others might end up being total disasters.
Luckily, knowing which characters to go for and which ones to avoid like the plague isn’t something you need to figure out on your own through trial and error (at least not completely). Instead, walk your eyes through this post and the excellent video from email management firm Reachmail that complements it and you’ll get to see the “public enemies” list of really avoidable email marketing characters before you even start on your email marketing adventure.
Here are the Top 5 worst offenders:
1. Mr Loud Colors
The biggest problem with Mr. Loud Colors is the fact that he shows up to situations where it’s important not to have distractions dressed in a way that distracts the heck out of everyone else! While he may have something serious, important or deeply interesting to say, his bizarre purple and pink suits completely ruin the effect he... Read more

9 Email Marketing Rules You Have to Implement Today

Posted by Courtney Wiley on July 25th, 2014 at 4:36 pm

As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure that every aspect of your strategy is optimized. That's why I've developed a list of nine rules over the years that have proven themselves worthy across entrepreneurial startups, SMBs, and global enterprise organizations. (Just be sure to test these guidelines to determine which work best for your target audience.)
1. ALWAYS take into account local time when sending emails. The best times to send are 9:00 a.m., 3:00 p.m., and 4:00 p.m.
2. NEVER be verbose in email body copy. Keep your text to 145 words or less.
3. ALWAYS use the "curve" method when writing an email subject line: Play on curiosity, urgency, relevance, value, and emotion.
4. ALWAYS keep your email subject lines to 50 characters or less.
5. NEVER send more than one email to your recipients per day.
6. ALWAYS use a good aesthetic mix of images and text in your design. A good rule of thumb is one image for every 15 lines of copy.
7. NEVER cheat and use "FW:" to imply that the email has come from a trusted source.
8. NEVER put the unsubscribe button... Read more

Something Pinteresting For Your Gmail

Posted by Katya Constantine on March 31st, 2014 at 10:32 pm

For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space.  The latest is the redesign of the Promotions tab to look like a … let’s face it:  it’s a Pinterest wall.  While this is a move to provide a more visually appealing experience for the end user, is the email channel ready for a change of this magnitude?  How will it affect all the email-heavy brand marketers whose emails end up in the Promotions tab?
Last 12 months of changes:
Before we jump into evaluating the current change, let’s do a quick recap of what Gmail has done since last July.

July 2013: Gmail launches Google Tabs.  The effect? Email experience on a desktop or Gmail mobile app went from all emails displaying in one window to multiple tabs.  The Promotions tab is where most of the emails from brands came to live.  The result - brands saw a decline in the click-through and open rates

December 2013: Image pre-rendering.  The effect? All images displayed in your messages automatically. Instead of serving images directly from their original external host servers, Gmail now serves all images through Google’s own secure proxy servers.  The... Read more

Inbox Zero to Inbox Hero

Posted by Geetanjali Dighe on January 24th, 2014 at 12:00 am

While Facebook stream and chats, Twitter feeds and DMs co-exist with WhatsApp and SnapChat and other instant messengers, the volume of email still continues to grow. This interesting article argues that perhaps email is now becoming just another stream.

However, email is more than just a stream. The apps around email are helping it evolve into something far more potent. Some of these apps are a delight, some a little unnerving.

Improving Your Email Conversion Rates

Posted by Willie Pena on December 2nd, 2013 at 9:47 am

For any company to stay above the rest, documenting metrics is crucial. Conversion rates are a proven method of keeping track of potential sales versus lost sales. During any email blitz, gauge how many recipients you begin with versus how many eventually click through to your website, and then how many of those continue on to make a purchase. This should give you an idea of what you're doing wrong.
Each consecutive action leads to the next, and so you need to start from the beginning. Design your email to increase click through rates, and conversion will follow. If you have any doubts that you could improve those conversion rates, then take a look at this checklist.
Building a Foundation

Before trying anything new, it's important to test what you already have. First, check your sender score. This score will give you a basic idea of your reputation in the eyes of email providers. When creating your email campaign, make it your goal to increase this score and avoid landing in the spam folder.
Next, send yourself email in multiple browsers. Compatibility matters. Then move on to email providers. How will your emails be viewed in gmail versus yahoo upon reception? Make sure... Read more