Tagged 'email marketing'

Inbox Zero to Inbox Hero

Posted by Geetanjali Dighe on January 24th, 2014 at 12:00 am

While Facebook stream and chats, Twitter feeds and DMs co-exist with WhatsApp and SnapChat and other instant messengers, the volume of email still continues to grow. This interesting article argues that perhaps email is now becoming just another stream.

However, email is more than just a stream. The apps around email are helping it evolve into something far more potent. Some of these apps are a delight, some a little unnerving.

Improving Your Email Conversion Rates

Posted by Willie Pena on December 2nd, 2013 at 9:47 am

For any company to stay above the rest, documenting metrics is crucial. Conversion rates are a proven method of keeping track of potential sales versus lost sales. During any email blitz, gauge how many recipients you begin with versus how many eventually click through to your website, and then how many of those continue on to make a purchase. This should give you an idea of what you're doing wrong.
Each consecutive action leads to the next, and so you need to start from the beginning. Design your email to increase click through rates, and conversion will follow. If you have any doubts that you could improve those conversion rates, then take a look at this checklist.
Building a Foundation

Before trying anything new, it's important to test what you already have. First, check your sender score. This score will give you a basic idea of your reputation in the eyes of email providers. When creating your email campaign, make it your goal to increase this score and avoid landing in the spam folder.
Next, send yourself email in multiple browsers. Compatibility matters. Then move on to email providers. How will your emails be viewed in gmail versus yahoo upon reception? Make sure... Read more

How Can I Optimize My Website To Increase Email Marketing Performance?

Posted by Devanshi Garg on September 24th, 2013 at 12:19 pm

As an email marketer you pay close attention to how effective your content is. You want to have the most relevant information being sent to the most relevant audience to ensure your emails are being opened and read. But email marketers must also take into consideration design, shareability and user experience when developing their campaigns.
Although your emails and newsletters may have great content addressed to the right audience, if these emails don't lead to a call to action or a destination optimized for mobile and social sharing, you will miss out on the opportunity to maximize the potential of your campaigns. The following are tips that can enhance your direct marketing efforts via your Web properties:

Email marketing must compensate for the abundance of different device types used to check email and visit websites. If an e-newsletter fails to maintain its consistency on a mobile device, you're missing out on a chance for leads.

Strategic incorporation of social media sharing buttons within the website and newsletter itself is crucial. Social sharing will increase the exposure of your newsletter content.

Your website should be designed in a way that stresses user experience and digital design; this design should also be emulated in the email... Read more