Tagged 'email marketing'

How Can I Optimize My Website To Increase Email Marketing Performance?

Posted by Devanshi Garg on September 24th, 2013 at 12:19 pm

As an email marketer you pay close attention to how effective your content is. You want to have the most relevant information being sent to the most relevant audience to ensure your emails are being opened and read. But email marketers must also take into consideration design, shareability and user experience when developing their campaigns.
Although your emails and newsletters may have great content addressed to the right audience, if these emails don't lead to a call to action or a destination optimized for mobile and social sharing, you will miss out on the opportunity to maximize the potential of your campaigns. The following are tips that can enhance your direct marketing efforts via your Web properties:

Email marketing must compensate for the abundance of different device types used to check email and visit websites. If an e-newsletter fails to maintain its consistency on a mobile device, you're missing out on a chance for leads.

Strategic incorporation of social media sharing buttons within the website and newsletter itself is crucial. Social sharing will increase the exposure of your newsletter content.

Your website should be designed in a way that stresses user experience and digital design; this design should also be emulated in the email... Read more

How to increase the audience of your website with newsletters

Posted by Eugene Krall on August 16th, 2013 at 2:37 am

Online businesses have become a popular source of employment to several million people in the world. Many website owners have a good number of clients who have subscribed for email newsletters. But quite a good number of small business owners constantly search for the answer to the question "how to increase the audience?". The main idea is not only to increase the amount of your clients but also to maintain the ones you already have by taking care of their needs. This article will help you with practical tips to help you achieve the amount of traffic you desire to your website.

Ten Tips for Responsive Design Email Templates

Posted by Ross Kramer on August 5th, 2013 at 6:55 am

While studies show that more than half of emails were opened on a mobile device in the first half of 2013, seven out of 10 recipients claim they will delete an email if it doesn’t look good on their laptop, tablet or phone. Clearly responsive design is something email marketers must be considering, and especially now – the season of holiday strategy planning.
We also know that once a recipient opens an email on one device, she will rarely re-open it on another, so email marketers really only have one chance to make an impression on their customers and every click counts. A recently published Listrak whitepaper, “Reach Your Holiday Shoppers the Right Way with Holiday Design,” reports on why responsive design is so important in email marketing, how it works and 10 best practices for designing responsive email templates. Here’s a quick look at those best practices:
1. Think of content as a grid – Layouts change depending on screen size, so think about how content can be rearranged. Our designers recommend approaching content as a grid of moveable parts that will make sense as a whole in various layouts. Of course, always make sure the main... Read more

Digital Marketing Pulse Survey Invite: Are Brand Managers Prepared to Succeed?

Posted by Denise Zimmerman on July 23rd, 2013 at 9:08 am

Digital Marketing Pulse Survey Invite: Are Brand Managers Prepared to Succeed?
The impact of digital platforms, technologies and channels on our brand and marketing plans is increasing and evolving in seemingly constant motion. In response, brand decision-makers, stakeholders and influencers are challenged and roles are shifting to effectively address brand marketing objectives in an increasingly digital world.
Are brand managers prepared to succeed with the rise of digital marketing?
We are on a mission to find out – and more importantly to share those insights and tips from our research.
If you can spare 5 minutes please share your experience and insights with us. We have released a survey to help fuel insights on the subject and would value your participation. We have also thrown in a chance to win a mini-iPad.
The survey results are designed to help fuel broader insights for an up-coming iMediaconnection.com article as well as a research brief.   Survey participation is anonymous.
To take the survey please click here (or cut & paste): http://bit.ly/114Qjlq
Other thoughts, insights or comments welcome!
Thanks in advance - Denise Z.