As an email marketer you pay close attention to how effective your content is. You want to have the most relevant information being sent to the most relevant audience to ensure your emails are being opened and read. But email marketers must also take into consideration design, shareability and user experience when developing their campaigns.
Although your emails and newsletters may have great content addressed to the right audience, if these emails don't lead to a call to action or a destination optimized for mobile and social sharing, you will miss out on the opportunity to maximize the potential of your campaigns. The following are tips that can enhance your direct marketing efforts via your Web properties:
Email marketing must compensate for the abundance of different device types used to check email and visit websites. If an e-newsletter fails to maintain its consistency on a mobile device, you're missing out on a chance for leads.
Strategic incorporation of social media sharing buttons within the website and newsletter itself is crucial. Social sharing will increase the exposure of your newsletter content.
Your website should be designed in a way that stresses user experience and digital design; this design should also be emulated in the email... Read more