Online businesses have become a popular source of employment to several million people in the world. Many website owners have a good number of clients who have subscribed for email newsletters. But quite a good number of small business owners constantly search for the answer to the question "how to increase the audience?". The main idea is not only to increase the amount of your clients but also to maintain the ones you already have by taking care of their needs. This article will help you with practical tips to help you achieve the amount of traffic you desire to your website.
While studies show that more than half of emails were opened on a mobile device in the first half of 2013, seven out of 10 recipients claim they will delete an email if it doesn’t look good on their laptop, tablet or phone. Clearly responsive design is something email marketers must be considering, and especially now – the season of holiday strategy planning.
We also know that once a recipient opens an email on one device, she will rarely re-open it on another, so email marketers really only have one chance to make an impression on their customers and every click counts. A recently published Listrak whitepaper, “Reach Your Holiday Shoppers the Right Way with Holiday Design,” reports on why responsive design is so important in email marketing, how it works and 10 best practices for designing responsive email templates. Here’s a quick look at those best practices:
1. Think of content as a grid – Layouts change depending on screen size, so think about how content can be rearranged. Our designers recommend approaching content as a grid of moveable parts that will make sense as a whole in various layouts. Of course, always make sure the main... Read more