Personalization is no longer a luxury; it’s an expectation. Marketers need to reach subscribers on their terms in order to engage and, more importantly, convert them. The effects of the shift towards personal marketing messages reach every aspect of your email campaigns, including your acquisition tactics.
It's no longer enough to think of list building as just email capture. Instead, email acquisition is actually a customer acquisition strategy. Old tactics, like purchasing an email address list, simply won't work. What will work is modal lightbox pop-up combined with a series of triggered, personalized welcome messages.
Modal Lightbox Acquisition
Regardless of how you feel about pop-up lightboxes, the simple fact is they work. We've seen retailers grow their email list by 30% or more in a matter of weeks using this tactic. And these aren't random email addresses – they're subscribers with the highest likelihood of becoming loyal customers.
If you're considering implementing this strategy, here are some tips to keep in mind:
• Test the timing and location of the overlay. Try triggering it three seconds after a shopper visits your site's homepage, 20-30 seconds on specific product pages, and even test an exit modal, which detects when the visitor is about to close the site... Read more