Tagged 'email marketing'

Something Pinteresting For Your Gmail

Posted by Katya Constantine on March 31st, 2014 at 10:32 pm

For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space.  The latest is the redesign of the Promotions tab to look like a … let’s face it:  it’s a Pinterest wall.  While this is a move to provide a more visually appealing experience for the end user, is the email channel ready for a change of this magnitude?  How will it affect all the email-heavy brand marketers whose emails end up in the Promotions tab?
Last 12 months of changes:
Before we jump into evaluating the current change, let’s do a quick recap of what Gmail has done since last July.

July 2013: Gmail launches Google Tabs.  The effect? Email experience on a desktop or Gmail mobile app went from all emails displaying in one window to multiple tabs.  The Promotions tab is where most of the emails from brands came to live.  The result - brands saw a decline in the click-through and open rates

December 2013: Image pre-rendering.  The effect? All images displayed in your messages automatically. Instead of serving images directly from their original external host servers, Gmail now serves all images through Google’s own secure proxy servers.  The... Read more

Inbox Zero to Inbox Hero

Posted by Geetanjali Dighe on January 24th, 2014 at 12:00 am

While Facebook stream and chats, Twitter feeds and DMs co-exist with WhatsApp and SnapChat and other instant messengers, the volume of email still continues to grow. This interesting article argues that perhaps email is now becoming just another stream.

However, email is more than just a stream. The apps around email are helping it evolve into something far more potent. Some of these apps are a delight, some a little unnerving.

Improving Your Email Conversion Rates

Posted by Willie Pena on December 2nd, 2013 at 9:47 am

For any company to stay above the rest, documenting metrics is crucial. Conversion rates are a proven method of keeping track of potential sales versus lost sales. During any email blitz, gauge how many recipients you begin with versus how many eventually click through to your website, and then how many of those continue on to make a purchase. This should give you an idea of what you're doing wrong.
Each consecutive action leads to the next, and so you need to start from the beginning. Design your email to increase click through rates, and conversion will follow. If you have any doubts that you could improve those conversion rates, then take a look at this checklist.
Building a Foundation

Before trying anything new, it's important to test what you already have. First, check your sender score. This score will give you a basic idea of your reputation in the eyes of email providers. When creating your email campaign, make it your goal to increase this score and avoid landing in the spam folder.
Next, send yourself email in multiple browsers. Compatibility matters. Then move on to email providers. How will your emails be viewed in gmail versus yahoo upon reception? Make sure... Read more