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How Digital Marketing Can Boost SME Development

Posted by Gerhard Jacobs on April 3rd, 2013 at 12:53 am

"countries like Germany have seen this sector sustain their economic growth throughout the global recession"

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Posted in Email, Emerging Platforms, Jobs | No Comments »

It's not you, it's me

Posted by Ross Kramer on March 22nd, 2013 at 10:35 am

Look around. You’re surrounded by logos. You can probably count at least 25 different branded messages around you right now. Go ahead and count, I’ll wait…
The average person sees 30,000 branded marketing messages every day. And they receive at least 45 email marketing messages daily – most of which they signed up to receive, a few of which they might actually remember signing up for and still want.
Email provides a direct, personal connection to your customers. And while it might be tempting to blast out all of your company news to everyone on your list, remember this: your email campaigns aren’t about you, they’re about the customer. Stop talking about yourself and start communicating the messages each customer wants to hear. You can do that with email.
How? By segmenting customers by past purchase data – not just by categories or brands, but by actual SKUs, amount spent, number of purchases, etc. Looking at a customer’s purchase history as a whole helps you accurately predict future purchases. That, in turn, lets you send highly relevant and timely messages to each customer.
Let’s say you sell pet supplies online, and I frequently spend $75 a month with... Read more

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Posted in Email, Targeting | 1 Comment »

How To Achieve Social Media Stardom

Posted by James Trumbly on March 5th, 2013 at 8:00 am

Certain businesses have become overnight starlets in the world of social media. Somehow, things just clicked right from the start, and they “get it.” As it turns out, these social media divas all have some essential practices in common. With just a little effort, you too can enter the social media stratosphere.

Don’t be afraid to ask for fans.
Let your email subscribers know about your social media efforts by including “Follow Us” buttons in each message you send, including customer service messages. You can also create a special campaign to request followers. Templates are free and easy to integrate into your newsletter format.

Incentivize subscriptions.
One-time incentives such as a coupon or discount for liking a Facebook page can be excellent tools to acquire likes. You can also tempt would-be followers with promises of regular Twitter-only specials, sale previews, or VIP access to sales events.

Integrate your promotion efforts.
Email marketing is a great way to spread the word about your social media efforts, but don’t ignore other promotion opportunities. Include a link on your website, solicit followers in your print advertisements, and pin your emails to your Pinterest board with keyword-enriched descriptions so your business shows up in a search.

Encourage your fans to interact.
Engagement... Read more

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Posted in Social Media | 1 Comment »

Not all email inboxs are created equal

Posted by Tim Roe on March 4th, 2013 at 9:24 am

One of the common questions I am asked by email marketers is “Why do our marketing emails go into one person’s inbox and into another person’s junk folder” This question is even more important when the email account that your email is being junked in, is the organizations President! The fact that one person’s junk is another person’s inbox, is a reflection of the way that the  email providers personalize user’s experience. Web-mail providers have to deal with high volumes of spam, which accounts for about 95% of the email traffic globally. As you can see, your inbox would look a very different place if this spam was not filtered first!
As another way of reducing inbox clutter, the email providers also try to filter out “unwanted email” from the person’s inbox. This can be quite subjective, and a perfect solution is yet to be devised, so the junk folder can be seen as where the email provider puts email is not entirely sure about. It’s got to be remembered that the email provider is trying to improve the user’s experience, even if it is at the cost of marketing emails not getting through.
So, how do they do it?
In... Read more

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Posted in Opinions | No Comments »

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