A few months ago we highlighted Gmail’s new promotions tab, which makes for a much more visual email experience (Google Makes Your Inbox Pinteresting). Despite this feature being adopted by users, many brands are not optimizing emails to this format. Now, some ESP's are making it easy for you to optimize for Gmail Promotion tab new layout.
As email marketers, it's gratifying to see our sign-up lists growing. Whether we're trying to grab a new client, customer, donor or reader, it feels pretty good to know our efforts are working. “They” signed up to hear from you (or rather, your brand); they want to be kept informed. Now it's your job to provide them with communication that gets opened and drives them to take action.
By the Numbers, Email is King
When it comes to digital marketing, email communication is as classic as it gets. When done effectively, email marketing can drive a significant amount of traffic to your business; consider these numbers, courtesy of the 2012 Channel Preference Survey, conducted by the digital marketing group ExactTarget:
96 percent of online consumers use email at least weekly
66 percent have made a purchase after receiving an email marketing message
76 percent prefer email over all other channels for customer service messages
66 percent of teens (ages 15-17) prefer email over all other channels for permission-based marketing
Email marketing drives more consumers to make a purchase than Facebook and text messaging combined
To put the popularity of email into context, this helpful graph from GovDelivery shows the breadth of users across... Read more
We’re in the midst of what could and should be the biggest online shopping season ever. For the first time Black Friday brought in over $1 billion in online sales. Cyber Monday nearly hit $2 billion; and customers aren’t showing signs of slowing down!
No doubt, eCommerce and online marketing managers will end the year on a high note. But how were the other three quarters? When you look back at 2012 as a whole, did you meet all of your marketing and revenue goals throughout the year? Did you set the correct goals for 2013?
Big data provides a detailed look into your customer base so you can take a more granular approach to growing your online business next year, focusing on improving repeat visits, decreasing bounce rates, increasing natural search traffic, and prolonging customer lifecycles to improve lifetime value.
You already know how to attract new customers to capture the first sale. To truly impact your business next year you have focus on capturing the second – then third – sale.
To do that you have to understand how to engage customers post-purchase and how to re-engage them as time goes by. The longer customers go without buying from you, the less... Read more
Zeta Interactive, a quiet player in the email space is set to make some noise this summer with the release of the Zeta Mail 5 email marketing platform. Another email platform? I can feel you rolling your eyes! But wait. There's a difference.
According to Zeta, most major email providers (including Responsys, Yesmail and Epsilon) have clients on shared infrastructure. It's cheaper, easier to maintain that way. But it causes a lot of down time and it's slow.
"Marketers are enduring failing platforms," Zeta learned in a marketer survey. "Email platforms are not commodities any longer."
Enter Zeta Mail 5. Each client gets their own dedicated setup, which makes the platform move faster and minimizes down time. How much? "We had zero down time last year," said Zeta's sales director Kirk Kozak on a conference call this morning. "Competitors can't match that with their shared environment."
In addition to the dedicated service, Zeta Mail 5 boasts a "heat map" overlay tool (to figure out where readers are clicking in an email), instant spam evaluation, social media integration and reporting enhancements like "mail effectiveness" and "list quality" indexes. Zeta also has a team of nine full-time deliverability experts.