As email marketers, it's gratifying to see our sign-up lists growing. Whether we're trying to grab a new client, customer, donor or reader, it feels pretty good to know our efforts are working. “They” signed up to hear from you (or rather, your brand); they want to be kept informed. Now it's your job to provide them with communication that gets opened and drives them to take action.
By the Numbers, Email is King
When it comes to digital marketing, email communication is as classic as it gets. When done effectively, email marketing can drive a significant amount of traffic to your business; consider these numbers, courtesy of the 2012 Channel Preference Survey, conducted by the digital marketing group ExactTarget:
96 percent of online consumers use email at least weekly
66 percent have made a purchase after receiving an email marketing message
76 percent prefer email over all other channels for customer service messages
66 percent of teens (ages 15-17) prefer email over all other channels for permission-based marketing
Email marketing drives more consumers to make a purchase than Facebook and text messaging combined
To put the popularity of email into context, this helpful graph from GovDelivery shows the breadth of users across... Read more
