Tagged 'email campaigns'

Email Marketing 101: How to Get Customers to Open Emails and Act on Them

Posted by Bri Bauer on February 8th, 2013 at 2:45 pm

As email marketers, it's gratifying to see our sign-up lists growing. Whether we're trying to grab a new client, customer, donor or reader, it feels pretty good to know our efforts are working. “They” signed up to hear from you (or rather, your brand); they want to be kept informed. Now it's your job to provide them with communication that gets opened and drives them to take action.
By the Numbers, Email is King
When it comes to digital marketing, email communication is as classic as it gets. When done effectively, email marketing can drive a significant amount of traffic to your business; consider these numbers, courtesy of the 2012 Channel Preference Survey, conducted by the digital marketing group ExactTarget:

96 percent of online consumers use email at least weekly
66 percent have made a purchase after receiving an email marketing message
76 percent prefer email over all other channels for customer service messages
66 percent of teens (ages 15-17) prefer email over all other channels for permission-based marketing
Email marketing drives more consumers to make a purchase than Facebook and text messaging combined

To put the popularity of email into context, this helpful graph from GovDelivery shows the breadth of users across... Read more

End of Year Analysis

Posted by Ross Kramer on December 5th, 2012 at 10:10 am

We’re in the midst of what could and should be the biggest online shopping season ever.  For the first time Black Friday brought in over $1 billion in online sales.  Cyber Monday nearly hit $2 billion; and customers aren’t showing signs of slowing down!
No doubt, eCommerce and online marketing managers will end the year on a high note.  But how were the other three quarters?  When you look back at 2012 as a whole, did you meet all of your marketing and revenue goals throughout the year?   Did you set the correct goals for 2013?
Big data provides a detailed look into your customer base so you can take a more granular approach to growing your online business next year, focusing on improving repeat visits, decreasing bounce rates, increasing natural search traffic, and prolonging customer lifecycles to improve lifetime value.
You already know how to attract new customers to capture the first sale.  To truly impact your business next year you have focus on capturing the second – then third – sale.
To do that you have to understand how to engage customers post-purchase and how to re-engage them as time goes by.  The longer customers go without buying from you, the less... Read more

The Value Of Crafting Tailored Email Content For Each Customer Segment

Posted by Curt Keller on January 6th, 2012 at 10:45 am

Are you crafting custom content for different segments of your email list? Here are the benefits of creating tailored content for each set of newsletter subscribers.

How Hotmail’s new features will seriously impact email marketers

Posted by Curt Keller on October 6th, 2011 at 9:38 am

From inbox sweeps to scheduled clean-ups to ultra-easy flagging, Hotmail is making it much harder for email marketers to survive that trip to the inbox. Here's how Hotmail's new features may affect you.

Study shows that economics, gender and race remain significant factors in email use

Posted by Curt Keller on August 25th, 2011 at 2:29 pm

A groundbreaking Pew Research survey shows a fascinating breakdown on how gender, race, and economics affect email use. Here's a breakdown of the most important numbers.