The NRF is forecasting 12% increase in online sales and a 4.1% increase in overall sales this holiday season - meaning that shoppers will spend $96 billion online and $586.1 billion in total. That’s just in November and December. However, people don’t stop shopping in January; and, while the revenue might not be counted towards the holidays, it certainly counts towards online retailers’ bottom lines.
As you plan your holiday strategy this year, think beyond December and what you can do to keep customers shopping into 2013. Here are five Post Purchase Email Campaign tactics you should try, beyond the usual holiday sales and gift card redemption campaigns:
Get What You Really Want - People typically give gifts that they’d like to receive from retailers that they know and trust. And just because they’re giving away all of their favorite merchandise doesn’t necessarily mean they’ll get it in return. In January, try a post purchase email campaign to new customers letting them know that it isn’t too late for them to purchase items that they really wanted. Be clever – last year, Apple sent out an email the day after Christmas with the subject line “Wasn’t under the tree? Get it now... Read more