Tagged 'email best practices'

Improving Your Email Conversion Rates

Posted by Willie Pena on December 2nd, 2013 at 9:47 am

For any company to stay above the rest, documenting metrics is crucial. Conversion rates are a proven method of keeping track of potential sales versus lost sales. During any email blitz, gauge how many recipients you begin with versus how many eventually click through to your website, and then how many of those continue on to make a purchase. This should give you an idea of what you're doing wrong.
Each consecutive action leads to the next, and so you need to start from the beginning. Design your email to increase click through rates, and conversion will follow. If you have any doubts that you could improve those conversion rates, then take a look at this checklist.
Building a Foundation

Before trying anything new, it's important to test what you already have. First, check your sender score. This score will give you a basic idea of your reputation in the eyes of email providers. When creating your email campaign, make it your goal to increase this score and avoid landing in the spam folder.
Next, send yourself email in multiple browsers. Compatibility matters. Then move on to email providers. How will your emails be viewed in gmail versus yahoo upon reception? Make sure... Read more

Holiday Email Campaigns – Think Beyond December

Posted by Ross Kramer on October 29th, 2012 at 6:00 am

The NRF is forecasting 12% increase in online sales and a 4.1% increase in overall sales this holiday season - meaning that shoppers will spend $96 billion online and $586.1 billion in total.  That’s just in November and December.  However, people don’t stop shopping in January; and, while the revenue might not be counted towards the holidays, it certainly counts towards online retailers’ bottom lines.
As you plan your holiday strategy this year, think beyond December and what you can do to keep customers shopping into 2013.  Here are five Post Purchase Email Campaign tactics you should try, beyond the usual holiday sales and gift card redemption campaigns:

Get What You Really Want - People typically give gifts that they’d like to receive from retailers that they know and trust.  And just because they’re giving away all of their favorite merchandise doesn’t necessarily mean they’ll get it in return.  In January, try a post purchase email campaign to new customers letting them know that it isn’t too late for them to purchase items that they really wanted.  Be clever – last year, Apple sent out an email the day after Christmas with the subject line “Wasn’t under the tree? Get it now... Read more

Graymail and What It Means for Email Marketing

Posted by Janine Popick on December 22nd, 2011 at 9:00 am

Recently, a much buzzed-about word has made its way into the collective vocabulary of online marketers everywhere: graymail. Read on for a list of answers to some frequently-asked graymail questions.

8 Tips to Make Your Email Marketing Copy Shine

Posted by Janine Popick on August 17th, 2011 at 10:52 am

Here are eight tips to help your email marketing copy shine and hopefully make the writing process a little easier.

How To Improve Email Relevancy and Deliverability

Posted by Courtney Wiley on February 24th, 2011 at 2:28 pm

It’s true that subscribers are more selective these days when it comes to the messages they choose to open and read. And it doesn’t help that about 50% of email marketers continue to blast their lists with irrelevant content. Irrelevancy is today’s #1 reason why your subscribers unsubscribe . . . and also why your email doesn’t get delivered.
Take a look at this chart from the folks over at MarketingSherpa:

How’s your rate compare with the industry standard? Not so good, eh?
Do you use segmentation for content personalization when it comes to your email strategy? How do you manage your deliverability frequency? Difficult, isn’t it? Then I assume you agree that relevancy—sending the right message to the right person at the right time—is the most significant challenge for digital marketers.

To help you out, here are 10 email deliverability tactics that directly affect relevancy:
1. Know your inbox placement rate
2. Monitor your reputation!
3. Get a seed list monitoring tool
4. Purge dead addresses
5. Win back “inactives”
6. Clean out the dead ones
7. Manage frequency
8. Perform a complaint analysis
9. Maintain a permanent home
10. Have a solid infrastructure
BTW, feel free to join CLUB INBOX. It’s a brand-new online community dedicated to helping marketers ensure their emails get... Read more