Tagged 'Education'

Is an Online Marketing Degree Really Necessary?

Posted by Dave Murrow on August 6th, 2013 at 12:08 pm

The average college degree costs $19,074 at a four-year public university, and $36,918 at a private college. You’ve probably heard of many stories of students with much more debt than that.
In addition, college graduates are having a harder time finding a job these days. Approximately 11 percent of those with bachelors degrees are looking for work, according to the Atlantic. This is up from 8.4 percent just 20 years ago. The silver lining in this cloud is that college graduates still have much better prospects than those with just a high school diploma.
If you’re like many young adults and their parents, you question the true value of a college degree. Your concerns are valid. Is one of the newest degrees available, an online marketing degree, worth the cost instead?
How Prevalent Is Marketing?
It’s probably more prevalent than you realize. Some of the most common things you do on the web — blogging and using social media sites such as Twitter, Facebook, LinkedIn, and Google+ — are actually a part of marketing, whether you think of them that way or not.
Posting status updates, even if unrelated to your profession, shows potential employers you understand the new media. It also shows your personal... Read more

How to Bring Hollywood to Your Business Materials without Violating Copyright

Posted by Miles McNamee on April 25th, 2013 at 7:10 am

In the increasingly wired workplace, video can serve as one of our most effective communication tools. While, historically, visuals have served a critical business role in aiding the persuasion process and improving retention, using video and film content adds an unmatched level of excitement to business presentations. Popular video scenes can convey important ideas, generate enthusiasm and draw attention to your products, services, internal values and corporate objectives.
But while more businesses and their employees grow skilled enough to embed movie and TV scenes creatively into business materials, these activities also raise the potential for copyright infringement. In many cases, well-intentioned employees are unaware of the infringement risks or how they can obtain the required permissions to share the content more responsibly.
With these copyrighted materials finding their way into more and more corporate materials, let’s take a look at why film and TV scenes have become so popular in business, how organizations are using the content, and what your company can do to mitigate the associated copyright infringement risks.
Now Playing: An End to Boring Presentations
So, what has helped to ignite the increased demand for video in the workplace? Just take one fresh look at a scene from a movie like... Read more

In Hospitality Management, Happy Employees Equal Happy Shareholders

Posted by Drew Hendricks on May 5th, 2012 at 11:50 am

Well known hospitality management insider Darci Reisenhuber, who works as Hilton Embassy Suites’ director of brand culture and internal communications, states that the most stated reason that guests have for not returning to a particular hotel chain is that employees don’t care. In fact, Reisenhuber says 68 percent of guests made this statement; the second place statement, that the hotel was too expensive, accounts for only 14 percent of guests surveyed.
Now, researchers at Washington State University have proven that employee satisfaction correlates strongly with guest satisfaction in the hospitality industry. In other words, guest satisfaction translates into dollar signs for hotels and restaurants. How, then, do hotels and restaurants keep employees happy while managing the bottom line? The key, according to a Dakota County Technical College blog, is investing in talent development.
Talent Assessment
Talent assessment begins with the hiring process. Individual hotels and restaurants should make sure that they are hiring people who have the potential to move up in the company. Often, this will mean interviewing candidates when applications come in, not necessarily when open positions are available. Creating a bench of potential applicants will ensure... Read more