Tagged 'Edgerank'

Recent Changes to EdgeRank Impact Organic Brand Reach

Posted by Tom Edwards on October 26th, 2012 at 6:06 am

On September 20th, 2012 Facebook rolled out a significant change to their EdgeRank algorithm. This change directly impacted the organic reach of brand pages on Facebook. According to initial reports, this change has potentially impacted organic reach for brand pages with a decrease per post upwards of 50%.

After the initial announcements, instead of simply reporting what the changes were, I wanted to see what a month's worth of data would look like to truly gauge the impact that our brands are seeing. Prior to jumping into the results, let's quickly recap how we got to this point.
WHY THE CHANGE?
Here is a quote from Facebook's Q2 earnings call... "Feed quality is crucial in order to not turn off users" - Mark Zuckerberg

Facebook is laser-focused on making sure the integrity of a users newsfeed stays as relevant as possible. With billions of pieces of content being shared, and brands trying to drive organic engagement through content, Facebook's EdgeRank algorithm serves as the overarching authority of what content ultimately gets surfaced to an individual user. Here is a previous post outlining EdgeRank.

Facebook also strives to maintain an 80/20 mix with 80% of the content coming from relevant organic content and the other... Read more

Is Facebook Holding Your Brand For Ransom? Tall Tales Of Pay Requirements To View Posts

Posted by Adam Leiter on October 25th, 2012 at 9:48 am

Do you have one of those Facebook friends that constantly posts rumors about celebrity deaths, UFO sightings, changes to Facebook policies and other gossip? For some people, the lure of a rumor becomes too great to ignore, especially when it comes to changes that affect their business’ social media presence.
Social media is a brand’s prime way of directly interacting with their audiences. So, when someone is telling them that unless they pay up, their Facebook presence will be wildly diminished, some worry will inevitably ensue. Take this message, one among hundreds that I’ve been seeing recently, concerning paid promoted pages versus unpaid:

Once again Internet, you are spreading rumors and putting people into unnecessary panic. Let’s straighten out the details.
While some of the information is true, we need to iron out the facts. Yes, brands now have the option to pay for promotion on Facebook. However, this will not affect the unpaid posts that Facebook has always had. Even before the option for paid posts, users never received every single post from every single page. The number of posts by a certain page that users receive is based upon how active they are on that page.
Facebook uses an algorithm called EdgeRank,... Read more

5% of a Facebook Like

Posted by Tom Edwards on May 4th, 2011 at 12:49 pm

Pop Quiz… What is the one word that recently became ubiquitous throughout our online lives? Is it "Refudiate", the word that Sarah Palin coined and won 2010 word of the year? Is it Slizzard? Thanks for that Far East Movement. No it is one simple four letter word…no not that word… this one… "Like".