Allow me to get a jump on the year-end economic pundits. Digital marketing strategies in 2011 will be played out against a background of macro-trends in the US culture and the economy: Here is my pessimistic, common sense, short term forecast for macro-economic activity affecting brands and marketers.
People are searching for things that are real and reliable. They are looking for something/someone to believe in. Skepticism rules. Brands must be authentic, genuine and real to get an honest opening for interaction.
Time seems to be moving faster and faster with attendant growing stress levels. We're on a merry-go-round and we can't control the speed. Brands that provide simple and proven solutions or comfort and direction will have an advantage.
The economy will be in shambles for the next 18 months. Europe’s troubles will catch up with us. Fundamentals have changed; but the implications aren't yet clear. Caution will rule most sectors. Downward price pressure ... Read more