Tagged 'ecommerce'

The Inside Scoop on 'Poo Pourri's' Outrageous New Viral Video: Q&A with CEO Suzy Batiz

Posted by Rick Mathieson on September 12th, 2013 at 8:46 am

In the event you're one of the four people who haven't yet experienced the offensively funny new viral video from Poo Pourri - watch above (just since we first posted about this video's official launch yesterday, views are already closing in on 1 million - with Buzzfeed finding some especially choice words for the effort).
Then get ready to hear directly from the woman behind the project: Poo Pourri Founder & CEO Suzy Batiz - a figure who seems like the picture perfect American Success Story, and perhaps a national treasure, for helping stop one of the most powerful forms of embarrassment around.


In 2007, Suzy formulated her unique "spray before you go" bathroom spray. Poo Pourri was born - and racked up $1 million in sales its first year. It is now generating over $15 million in sales per year.
In this exclusive audio interview, I talk to Batiz just before this project was launched. She had come to me to look for ways to launch a viral sensation and help take the already successful brand to the next level... Read more

Living In a Digital World and I Am a Digital Girl

Posted by Ragini Bhalla on August 19th, 2013 at 6:21 am

Everywhere I look these days, I see people sitting in trains, standing in retail store lines and crossing the street with their heads down, eyes fixed hard on screens of all sizes and operating platforms. And I’m no exception this rule. In the words of 80s pop culture icon Madonna, I am living in a digital world and I am a digital girl.
As consumers, we are perpetually distracted, hyper connected, multi-tasking, impatient and more demanding. And when it comes to brands – be they in our staple of favorites or newcomers – the idea of selling isn’t as simple or fast as it used to be. It can sometimes take days, weeks or even months to get one consumer to stop what they’re doing and pay attention (for longer than 2 seconds) and feel as if what the brand is saying, doing and selling are useful, affordable, authentic and tuned in personally to what we, as consumers, want, where we go, and what we do everyday. This was one of the underlying themes I saw at the annual eTail East Conference in Philadelphia last week. Because digital isn’t just “what I do” for a living and is embedded into my... Read more

Ten Tips for Responsive Design Email Templates

Posted by Ross Kramer on August 5th, 2013 at 6:55 am

While studies show that more than half of emails were opened on a mobile device in the first half of 2013, seven out of 10 recipients claim they will delete an email if it doesn’t look good on their laptop, tablet or phone. Clearly responsive design is something email marketers must be considering, and especially now – the season of holiday strategy planning.
We also know that once a recipient opens an email on one device, she will rarely re-open it on another, so email marketers really only have one chance to make an impression on their customers and every click counts. A recently published Listrak whitepaper, “Reach Your Holiday Shoppers the Right Way with Holiday Design,” reports on why responsive design is so important in email marketing, how it works and 10 best practices for designing responsive email templates. Here’s a quick look at those best practices:
1. Think of content as a grid – Layouts change depending on screen size, so think about how content can be rearranged. Our designers recommend approaching content as a grid of moveable parts that will make sense as a whole in various layouts. Of course, always make sure the main... Read more

Digital & The New Consumer (Infographic)

Posted by Rick Mathieson on July 16th, 2013 at 7:41 pm

This is an interesting new infographic from Havas Worldwide; which kind of digital shopper are you? What about your customers?