Tagged 'ecommerce'

Excluding the Linchpin

Posted by Catherine Tabor on January 8th, 2015 at 9:13 am

I recently spoke at a forum in San Francisco in which the conversation was heavily focused on mobile payments and marketing.  Attendees included folks from digital media, social media, mobile advertising, mobile payment providers and technology providers, yet it struck me that with the diversity of attendees at the event, there was not one retailer present.
Misconception: The Physical Retailer is Obsolete
There are plenty of reasons why retail is still a valid business. To start, brands are still invested in the retailer, and despite the buzz about eCommerce and mCommerce, brick and mortar locations continue to drive the majority of retail sales.  Brands demonstrate their commitment to the retail channel by continuing to invest in steady and robust trade promotion budgets, and even online retailing veterans like Amazon have announced plans to open brick and mortar stores.  The retail business tends to follow customer preferences and consumers still prefer the in-store experience when making purchase decisions.
Because most transactions are completed in-store, retailers own the vital data that is critical to understanding consumer behavior and the impact of almost any marketing or merchandising initiative, including digital marketing.  As CPG and retail brands increase their digital and mobile advertising budgets, retailers can play... Read more

The New Definition of "E"commerce is "E"verywhere

Posted by Denise Zimmerman on June 27th, 2014 at 4:29 pm

Electronic commerce, commonly known as E-commerce or eCommerce, is trading in products or services conducted via computer networks such as the Internet. (From Wikipedia, the free encyclopedia). As we know, the environment today for business is no longer limited to in-store or online - it is Everywhere.
Perhaps then, as the industry, consumer behavior and indeed "the internet"has evolved we are better served if we re-define Ecommerce as Everywhere Commerce.
And maybe we just shorten it to Commerce. Commerce is the whole system of an economy that constitutes an environment for business. (From Wikipedia, the free encyclopedia) Whether you are Walmart.com, Valspar, Alex and Ani, Land's End, Kellogg or Wayfair - we are all Commerce Marketers.  It is about activating shopping and buying behavior to drive commerce - everywhere and anywhere.
The focus on Commerce Marketing, clears us to elevate our legacy practices, craft innovative collaborations and create productive means to engage with our customers and continue to grow our businesses.
The senior marketing leadership community at the recent iMedia Commerce Summit elevated and further activated this discussion. Refreshing, candid and insightful sharing of experiences and challenges cut through the clutter. Folks were actively forging new relationships and partnerships crossing... Read more

The Inside Scoop on 'Poo Pourri's' Outrageous New Viral Video: Q&A with CEO Suzy Batiz

Posted by Rick Mathieson on September 12th, 2013 at 8:46 am

In the event you're one of the four people who haven't yet experienced the offensively funny new viral video from Poo Pourri - watch above (just since we first posted about this video's official launch yesterday, views are already closing in on 1 million - with Buzzfeed finding some especially choice words for the effort).
Then get ready to hear directly from the woman behind the project: Poo Pourri Founder & CEO Suzy Batiz - a figure who seems like the picture perfect American Success Story, and perhaps a national treasure, for helping stop one of the most powerful forms of embarrassment around.

> Q&A: SUZY BATIZ: FLUSH WITH SUCCESS (CLICK TO HEAR AUDIO INTERVIEW)<

In 2007, Suzy formulated her unique "spray before you go" bathroom spray. Poo Pourri was born - and racked up $1 million in sales its first year. It is now generating over $15 million in sales per year.
In this exclusive audio interview, I talk to Batiz just before this project was launched. She had come to me to look for ways to launch a viral sensation and help take the already successful brand to the next level... Read more