Tagged 'ecommerce'

The New Definition of "E"commerce is "E"verywhere

Posted by Denise Zimmerman on June 27th, 2014 at 4:29 pm

Electronic commerce, commonly known as E-commerce or eCommerce, is trading in products or services conducted via computer networks such as the Internet. (From Wikipedia, the free encyclopedia). As we know, the environment today for business is no longer limited to in-store or online - it is Everywhere.
Perhaps then, as the industry, consumer behavior and indeed "the internet"has evolved we are better served if we re-define Ecommerce as Everywhere Commerce.
And maybe we just shorten it to Commerce. Commerce is the whole system of an economy that constitutes an environment for business. (From Wikipedia, the free encyclopedia) Whether you are Walmart.com, Valspar, Alex and Ani, Land's End, Kellogg or Wayfair - we are all Commerce Marketers.  It is about activating shopping and buying behavior to drive commerce - everywhere and anywhere.
The focus on Commerce Marketing, clears us to elevate our legacy practices, craft innovative collaborations and create productive means to engage with our customers and continue to grow our businesses.
The senior marketing leadership community at the recent iMedia Commerce Summit elevated and further activated this discussion. Refreshing, candid and insightful sharing of experiences and challenges cut through the clutter. Folks were actively forging new relationships and partnerships crossing... Read more

The Inside Scoop on 'Poo Pourri's' Outrageous New Viral Video: Q&A with CEO Suzy Batiz

Posted by Rick Mathieson on September 12th, 2013 at 8:46 am

In the event you're one of the four people who haven't yet experienced the offensively funny new viral video from Poo Pourri - watch above (just since we first posted about this video's official launch yesterday, views are already closing in on 1 million - with Buzzfeed finding some especially choice words for the effort).
Then get ready to hear directly from the woman behind the project: Poo Pourri Founder & CEO Suzy Batiz - a figure who seems like the picture perfect American Success Story, and perhaps a national treasure, for helping stop one of the most powerful forms of embarrassment around.

> Q&A: SUZY BATIZ: FLUSH WITH SUCCESS (CLICK TO HEAR AUDIO INTERVIEW)<

In 2007, Suzy formulated her unique "spray before you go" bathroom spray. Poo Pourri was born - and racked up $1 million in sales its first year. It is now generating over $15 million in sales per year.
In this exclusive audio interview, I talk to Batiz just before this project was launched. She had come to me to look for ways to launch a viral sensation and help take the already successful brand to the next level... Read more

Living In a Digital World and I Am a Digital Girl

Posted by Ragini Bhalla on August 19th, 2013 at 6:21 am

Everywhere I look these days, I see people sitting in trains, standing in retail store lines and crossing the street with their heads down, eyes fixed hard on screens of all sizes and operating platforms. And I’m no exception this rule. In the words of 80s pop culture icon Madonna, I am living in a digital world and I am a digital girl.
As consumers, we are perpetually distracted, hyper connected, multi-tasking, impatient and more demanding. And when it comes to brands – be they in our staple of favorites or newcomers – the idea of selling isn’t as simple or fast as it used to be. It can sometimes take days, weeks or even months to get one consumer to stop what they’re doing and pay attention (for longer than 2 seconds) and feel as if what the brand is saying, doing and selling are useful, affordable, authentic and tuned in personally to what we, as consumers, want, where we go, and what we do everyday. This was one of the underlying themes I saw at the annual eTail East Conference in Philadelphia last week. Because digital isn’t just “what I do” for a living and is embedded into my... Read more