A sip down memory lane reveals past may be prologue for this venerable brand.
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Businesses Must Not Ignore Changes in Tech Use in 2013 Marketing Plans
In the Internet world, things change quickly.
What worked three years ago is now old and may no longer be relevant in today's business climate. Savvy businesses wanting to gain market-share and position themselves well for the future should take time now to look ahead to 2013 and be aware of current trends and patterns that will impact their business moving forward.
Below are three key trends that businesses should evaluate their business on that have gained tremendous momentum in 2012 and are positioned to grow even larger in 2013.
1. Mobile and Tablet use continues to rise dramatically
Consumers and customers are opting for smaller, portable digital devices that can handle the vast majority of their daily online needs. PC sales continue to decrease as on-the-go consumers want to carry their digital access with them. Tablets from the iPad 4 to the new iPad Mini and Google's Nexus 7 are becoming more and more commonplace . This means businesses need to be aware of how their business is represented on these smaller devices. Traditional websites were built for desktop and notebook users, and many sites built merely a few years ago do... Read more
Adding a blog to your ecommerce site is something that will greatly help your online business. In this article you have some workable tips on how you can succeed with your business blog even if you have blogged before.
It's up to marketers today to rewrite the narrative of e-commerce and combine creativity and technology to turn it into the immersive, "get-lost-in-it" experience that turns people on so that they return to it again and again.
For years digital marketers have worked toward the day when advertising was so relevant that it became viable content on its own. And, in many ways, we’re knocking on that door. And right behind this achievement is the same kind of emotional experience that accompanies shopping—satisfaction, deal hunting and, especially this time of year, finding that perfect gift. So, instead of braving crowds at the old brick and mortar outlets, more and more consumers are venturing to e-commerce and m-commerce for their shopping, instinctively perusing websites and making shopping lists.
Advances in technology have helped create greater levels of interactivity, efficiency and control for today’s online shoppers. Still, that experience has to compete with the nostalgia of walking through a local mall, soaking up the overall experience of shopping in stores. The key toward progress in this area depends on identifying the specific emotional appeal to individual consumers and replicating that emotion in the online experience.
The inability to do this was one of the first criticisms online advertising faced when it emerged over 15 years ago. Critics said it lacked “emotion” compared to more traditional advertising models. In many ways they were right. Telling an engaging or compelling story using what... Read more