Tagged 'Dush Ramachandran'

Effectively Assessing Your Affiliates

Posted by Dush Ramachandran on October 26th, 2012 at 1:07 pm

In the world of business, it’s necessary to be discerning about your company’s public image. When it comes to your marketing affiliates, it’s important that you’re familiar with how they operate. Whether your affiliates send out mass emails, or your company is shown as merely a link on their websites, affiliations still represent an extension of your business – and, therefore, your image. To get the most out of such a partnership, it’s worthwhile to take the time to discover how your affiliates are running their businesses.
Getting to Know You
A general rule of thumb regarding affiliates: the more traffic and sales they send your way, the more you should know about them. You need to find out the source of their traffic and the methods they use to promote your products.
Companies employ a number of techniques to audit their affiliates. The simplest, most effective way to size up your affiliates (and their promotional methods) is to take a look at their websites, or any other means they might use to promote your products. For example, an affiliate who garners most of his traffic from dating sites is probably not a good match if you want to promote a financial services... Read more