As government entities, privacy advocates, self-regulatory bodies and the online advertising community continue efforts to come to a compromise on the standardization of the Do-Not-Track (DNT) technical specifications and policies, one company continues to lead the way on this important innovation in consumer privacy: Mozilla.
Earlier this week, Mozilla – the creators of popular web browser FireFox, introduced their newest version of FireFox for Android mobile browser to the world. In addition to introducing faster browsing and synchronization functionalities the Mozilla team has launched a full suite of safety features to help protect users privacy and security while surfing on the mobile web. The most exciting of these privacy features is Do-Not-Track (DNT) – a mobile version of the friendliest controls for consumer privacy in existence today and a feature that was introduced to the online community by Mozilla in 2009 and has been a feature of their desktop browser for a few years now.
Mozilla’s continued focus and innovative development around the consumer experience, not only in terms of features and functionality, but also for consumer privacy, has propelled the DNT concept to gain recognition and support from the FTC and the EU Commission as well as from all major desktop browsers (IE,... Read more
Tagged 'Do Not Track' 
Do-Not-Track Comes to Mobile – Thanks to Mozilla!
“Just” – Is Just The Word You Need To Know About 'Do Not Track'
So, I think it’s no secret that for Web projects, technical teams and marketing teams tend to have an inherent distrust for one another. And, as a guy who works in bridging the technical and marketing teams across these types of projects, I have a few rules that I like to set out between the teams.
For the technical teams, at least in the initial concept meetings, the geeks are not allowed to say “why it won’t”. They can pitch how to solve a challenge, or they can pitch a new solution (e.g. an enhancement) to an existing problem. In short, they’re not allowed to poke holes and point out why ideas “won’t work”. That’s for later.
For the marketing teams, they have an opposite rule. They have to live by the same rules, of course, but in addition they’re not allowed to use the word “just” to open up any idea. In other words, they’re not allowed to say “just build a Web site feature that makes Unicorns come out of the screen...”
So, here comes the FTC with it's privacy proposal and the "Do Not Track" issue is becoming hot and heavy. And both technologists and marketers are already talking about how it won't work, and... Read more
