Tagged 'display'

Microsoft Shows Retailers How to Use Kinect for Window Displays (Video)

Posted by Rick Mathieson on October 15th, 2013 at 1:52 pm

Microsoft is pitching a whole different kind of windows.
In a series of new YouTube videos, the software giant is showing
retailers how its Kinect gaming technology could be used to create
highly interactive window displays.
I think this is compelling - not just for store windows, but for outdoor
advertising in general - potentially turning advertising displays into
pop-up storefronts or micro sites.
What's your view? Would you use this kind of technology at retail? If so, how? If not, why?
Other videos include Retail Clothing Scenario and Toy Store Scenario.
Read more about the initiative here.

'Best of Show' B2B – A Summit Int'l Creative Award Winner (Case Study Video)

Posted by Rick Mathieson on May 29th, 2013 at 12:29 pm

You've never seen B2B marketing quite like this before.
This initiative just won "Best of Show" for best integrated campaign at the Summit International Creative Awards.
How are you using B2C approaches in your B2B marketing? Share your stories here!

Direct Marketing in the Year Ahead

Posted by Michael Benedek on January 15th, 2013 at 1:03 pm

With the close of 2012, the online ad industry is percolating with industry predictions for the New Year. There are several trends that we can expect will continue in 2013 as well as new ones that will arise. According to my crystal ball, I believe we will see:
• The inevitable continuation (and acceleration) of marketing data/analytics providers migrating from offline to online
• The inevitable continued migration of advertising budgets from search-to-display
• Increased demand for data (as we're still in the 2nd or 3rd inning of a long game)
• Consolidation taking place as highest-quality data providers rise to the top
Migration of budgets from offline to online is something that direct marketers have been experimenting with for some time, and this New Year is no different. Marketers, who have leveraged offline data to reach consumers through direct mail and other traditional offline channels, will continue to follow their target customers as they migrate online and onto mobile devices. Offline data companies that stand still will be left behind as marketers test, scale and leverage high-performing online data, sometimes on a stand-alone basis and sometimes integrated with offline data.
Along with this trend is the continued tendency for consumers to spend a significantly greater proportion of their... Read more

What I Learned from Mobile Marketing Day 2012

Posted by Josh Boaz on April 12th, 2012 at 9:04 am

Recently, I attended a session hosted by DMA and Mobile Marketer regarding the state of mobile advertising, one of the fastest growing digital advertising channels.  Over the course of the day I learned about recent advancements in the industry as well as strategies to assist brands looking to develop a mobile marketing campaign.
The mobile space encompasses all users who view the internet either through their mobile smartphone device or through a tablet.  Shortly, we will be heading into a post PC world where total usage of smartphones, tablets and upcoming products will eclipse total usage of the desktop/laptop. What's amazing is the speed at which this transformation is taking place.  In 2011, there were a total of 117.9 million smartphones in the US and that number will continue to rise to 155.6 million in 2012, a 32% increase. Tablet usage is growing even faster, with the US tablet user base reaching 33.7 million in 2011, and expected to nearly double to 54.8 million in 2012, a 62.8% increase (eMarketer).
From the presentations at the summit and from speaking with other executives in the mobile business, it is clear that larger brands are taking steps to address the radical shifts in web... Read more

Creativing :: Cannes case studies, Verizon’s minority report future, and a first look at the Facebook phone

Posted by Doug Schumacher on July 14th, 2011 at 9:36 am

The latest in new media marketing trends:
Cannes Cyber Lions: The Winning Case Studies | Digital Buzz Blog
The headline says it all. Good stuff.
Three senior executives on the future of marketing – McKinsey Quarterly
I like the bookend effect of the first and last projections. Firstly, the CEO of Virgin Atlantic reminds us that big, mass media still packs a lot of power. And then a Yahoo! Research scientists tells us the future of marketing will be more and more scientific. Of course, both are correct, and like the influx of technology into marketing, the ones who can blend the analytical with the emotional will have the most consistently good ideas.
Note: To read this you need to register, but it’s free.
The Compelling (or Creepy) M2M World of Verizon Wireless
If you’d like a quick glimpse of the future of the internet, this is your article. I’ve posted on the “Internet of Things” before, and this is a good outline of what parts of our lives that will touch. It’s also good to see a more buzz-friendly term, “M2M” emerge. Stands for “Machine-to-machine”.
First look at HTC Status, the Facebook phone – CNET
I’m not digging the design, but have to say the FB button is nice functionality.... Read more