Tagged 'display engine marketing'

Display Engine Marketing: How smart and sexy are your display ads?

Posted by Rick van Boekel on February 28th, 2011 at 8:57 am

Display ads create a strong retention that goes far beyond the moment the ad was viewed. Display Engine Marketing improves engagement and boosts conversion at a large scale. A 2010 Eyeblaster study found that 72 percent of online conversions were a direct result of display ads exposure and only 23 percent of conversions were as a result of search. This unquestionably demonstrates the powerful effect of display ads in enhancing marketers total campaign results
Key industry forecasts to look out for:

Display ad market will reach $50 billion by 2015
Video will be the single largest driver in the digital market.
Display will continue to shift to an audience buying model.
In 2015, 50% of all ad buying will be done in real time.
By 2015, 50% of online display ads will feature rich media, from 6% in 2009

Ad Spend
Despite continued economic downturn, online ad spend grew throughout 2010. Growth in display ad spend grew larger than Search for the first time since the recession hit the industry. This trend is expected to continue through 2014. The long awaited return of display was fueled by robust platforms including Ad Exchanges, Real Time Bidding, Social Media, Video and backed by a growing demand in brand advertising.
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