Will 2013 be the year in which streaming digital TV goes mainstream? The numbers are in, and it doesn't look good for traditional cable TV.
A 2012 study by the ISI Group confirmed that American viewers continued to ditch their cable TV subscriptions in favor of accessing high-speed streaming services. Instead of flipping through “whatever's on TV” every night, these cord-cutters are hooking up their smartphones, laptops and tablets to traditional TV screens or gaming devices and accessing their programming via the Internet.
Cutting the Cable Cord
If you peruse cable.TV, you'll see an average cable package that includes 100-plus channels runs about $70-100 a month. Experience shows that most viewers regularly watch only four or five. What streaming digital TV offers is the ability for viewers to watch the content they want, when they want it, using much-cheaper (starting at about $8 a month) services like Netflix, Hulu Plus, Apple TV, Roku and Slingbox. This may spell doom for cable operators, who are coming up with their own initiatives to prove their worth to current and potential subscribers.
They'd better hurry up. According to businessinsider.com, three of... Read more
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Is the Internet Killing Cable TV?
Tags: cable, display advertising, internet
Posted in Media Planning & Buying, Websites, Wireless | 1 Comment »
2013 Online Marketing Predictions
Every January there is a sense of excitement and anticipation about what the coming year will bring. In the case of the online advertising industry, a fast-moving and ever-changing industry, mobile, email, search and display will be the channels that I believe will see the most change in 2013.
Tags: display advertising, mobile marketing, prospect email, search marketing
Posted in Email, Media Planning & Buying, Search, Targeting | No Comments »
Marketing Basics: The 4 P’s
The foundational basics of marketing are the 4 Ps: product, price, placement and promotion. When planning a display campaign, consider what you are trying to accomplish, within this framework.
Tags: 4p's, display advertising, marketing strategy
Posted in Creative Best Practices, Media Planning & Buying, Targeting | No Comments »
The PAP Strategy to Black Friday Week Success
The retail holiday season is already in full swing. For many retailers the true indicator of how the season will go starts on Thanksgiving, and Black Friday results come in. The retail research firm ShopperTrak estimated that shoppers spent $11.2 billion at physical stores on Black Friday this year, which represented a 1.8% decline from Black Friday 2011. Still, 90%+ of our clients exceeded their projections for those critical days, which signals that the 2012 holiday season should be a strong one for many retailers. As I was reflecting on how we were able to influence results it really came down to 3 things; Preparation, Agility, and People; The PAP Strategy. These 3 key elements drove the success of the season, and I’m confident that no matter what the external factors are that these 3 factors drive the success or failure of any brand, or agencies during the season.
Tags: agility, Black Friday, display advertising, Paid Media, paid search, PPC
Posted in Media Planning & Buying, Search | No Comments »
Online Display – More Than Just for Clicks
Display advertising is arguably the most cost-effective way to market your brand as well as to create brand awareness to people browsing and surfing the Internet - but don't look at just the ctr.
Tags: banner ads, brand awareness, display advertising, online display, Vantage Local
Posted in Media Planning & Buying, Opinions, Web Analytics | No Comments »
