Tagged 'display ads'

Display Ad Targeting Strategies

Posted by Leslie Van Zee on October 25th, 2012 at 9:45 am

Today's technology allows for a greater analysis of the constituency of any given business, including on the local level. Never before has localized audience profiling become so simple, and as a result, advertising has made a dramatic turn for the individual. Below is a list of various targeting strategies.

Display Advertising Expected to Integrate with Search

Posted by Leslie Van Zee on October 18th, 2012 at 12:34 pm

A recent article by eMarketer discusses the current state and future trends in the area of display advertising. Integration with social media and search are the strongest trends observed.

Tips to improve your online display ads

Posted by Leslie Van Zee on October 11th, 2012 at 10:00 am

What every display advertising needs in order to achieve success.

Display Ad Metrics

Posted by Leslie Van Zee on October 4th, 2012 at 10:00 am

The basic understanding of a few of the metrics is a terrific way to improve your current and future marketing attempts.

Use Remarketing to Extend Your Online Presence

Posted by Leslie Van Zee on August 16th, 2012 at 6:09 pm

Remarketing increases your website's success by allowing your ads to follow visitors around other sites they visit on the internet and remind them of what your website has to offer.