Tagged 'display ads'

Time to Get Back to Basics: Traditional Digital 101

Posted by Beth Bengtson on October 1st, 2013 at 10:27 am

Marketers are so wrapped up in their Web 2.0 strategies – those ‘shiny new objects’ like social media and mobile – that they often overlook the value of their traditional digital marketing tactics. Yes, that’s “traditional” digital, defined as tactics like search, display ads, websites, and email. These elements are the core tactics in your marketing and communications arsenal, critical for driving your message and measuring success for online and offline initiatives alike.
But when was the last time you stepped back to see how well your team is executing on these tactics? Here are some things to think about when evaluating the bread and butter of your digital marketing communications.
Review your website
Take, for instance, your websites. All too often, websites become dumping grounds for content rather than vehicles to drive engagement with and loyalty among customers. How well does your brand’s website integrate with your other marketing communication tactics? Is it serving your business needs? Are you doing all you can to optimize SEO?
Polish your search
Likewise, you may need to dust off your search tactics. Are you allocating enough resources to ensure your brand is top-of-mind and top of the list in Internet searches? There’s much you can... Read more

What Everyone Should Know About SEO

Posted by Leslie Van Zee on January 23rd, 2013 at 12:16 pm

For the small business owner on a budget, hiring a consultant to handle the search engine optimization (SEO) for their business website can sometimes be expensive. There are definite benefits to having a specialist manage your website. But it is always good to know these basic elements of SEO, whether you plan to do them yourself or just want to understand what your consultant is working on.

Integrating Display Advertising with Social Media Marketing

Posted by Leslie Van Zee on December 19th, 2012 at 8:00 am

Social media's business role has grown, but many marketers treat it as an alternative to more traditional forms of online advertising, such as display advertising. This guide will highlight key methods for how to craft a marketing strategy with full understanding of how to combine the best advantages of the three most popular social media sites with display advertising.

The Basics of Ad Exchanges

Posted by Leslie Van Zee on November 8th, 2012 at 10:00 am

Ad spends are increasingly moving to ad networks, thanks to new technology-based platforms.

Planning an Online Display Ad Campaign

Posted by Leslie Van Zee on November 1st, 2012 at 10:00 am

Getting the right information is the start of any successful media planning strategy. Keen eyes and a subtle touch are needed to ensure success for online display advertising.