For the small business owner on a budget, hiring a consultant to handle the search engine optimization (SEO) for their business website can sometimes be expensive. There are definite benefits to having a specialist manage your website. But it is always good to know these basic elements of SEO, whether you plan to do them yourself or just want to understand what your consultant is working on.
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What Everyone Should Know About SEO
Posted by Leslie Van Zee on January 23rd, 2013 at 12:16 pm
Tags: display ads, local business, online marketing, seo, small business
Posted in Opinions | 1 Comment »
Integrating Display Advertising with Social Media Marketing
Posted by Leslie Van Zee on December 19th, 2012 at 8:00 am
Social media's business role has grown, but many marketers treat it as an alternative to more traditional forms of online advertising, such as display advertising. This guide will highlight key methods for how to craft a marketing strategy with full understanding of how to combine the best advantages of the three most popular social media sites with display advertising.
Tags: display ads, integrated marketing, online marketing, Social Media, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media | 1 Comment »
The Basics of Ad Exchanges
Posted by Leslie Van Zee on November 8th, 2012 at 10:00 am
Ad spends are increasingly moving to ad networks, thanks to new technology-based platforms.
Tags: ad exchanges, display ads, online display
Posted in Ad Networks, Media Planning & Buying, Opinions | No Comments »
Planning an Online Display Ad Campaign
Posted by Leslie Van Zee on November 1st, 2012 at 10:00 am
Getting the right information is the start of any successful media planning strategy. Keen eyes and a subtle touch are needed to ensure success for online display advertising.
Tags: display ads, display advertising, geo-targeting, media planning, online display
Posted in Media Planning & Buying, Opinions | No Comments »
Display Ad Targeting Strategies
Posted by Leslie Van Zee on October 25th, 2012 at 9:45 am
Today's technology allows for a greater analysis of the constituency of any given business, including on the local level. Never before has localized audience profiling become so simple, and as a result, advertising has made a dramatic turn for the individual. Below is a list of various targeting strategies.
Tags: contextual targeting, display ads, geo-targeting, online display, remarketing, retargeting, Vantage Local
Posted in Media Planning & Buying, Opinions | 1 Comment »
