The numbers are staggering: By 2017, the global social network audience will total 2.55 billion. And of the 42 percent of users that have multiple social accounts today, nearly three in five (58 percent) wish there was a solution to help them better use and monitor all of their social networking profiles at once.
So how do firms stay ahead of social marketing and optimize their present-day strategies? The above chart outlines where the majority of marketers are today and where intelligent customer engagement is going. Consider it a sneak peek into a digital marketing crystal ball . . .
Disclaimer: I currently serve as Advisor to Sparksfly Technologies, Inc., and assisted the team with the aforementioned research.
It seems like these two can never get along. It’s funny because they actually have a lot in common. Semil Shah stirred things up between them in his Techcrunch post recently. He said that despite all the talk about there being a big shift from search to discovery, he’s not buying it. People will always need to search and discovery can impact it by changing how we search.
People want to see search and discovery compete with each other, but they really are a lot alike. This is important because understanding how your customers learn about your product is fundamental to a successful marketing plan. Here’s what I’m talking about:
When someone has a need, they need information quick. They are certainly likely to reach out to their social networks for a recommendation, but while they are waiting for responses, Google’s there with a doodle and a million links. That behavior’s not changing. In fact, ComScore qSearch finds that in the age of social, people are searching more. The total volume of search queries is up 9% from the same time last year.
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