Tagged 'Direct Marketing'

The Top 5 Advantages For Private Engagements on Social Media

Posted by Adam Wexler on April 30th, 2013 at 8:04 am

Beyond the ability to market on a daily basis to your followers, a key advantage for capturing a relevant audience on Twitter is the ability to privately communicate with your top fans through Twitter’s direct message medium. If you have not captured a target as a follower, you’ll have to engage with them publicly and there’s plenty of reasons why this should not be considered the ideal means of communication.
As I detail below, here are the top five reasons for private proactive engagement:

Message Targets - With private messaging, you can target your fans based on your particular campaign objectives. A number of services allow you to target based on geography and interests as well as allowing for personalizing the engagements. With public messages, target your top prospects and/or influencers. With the limited number of tweets that are reasonable to push out per day, it’s crucial for your brand to get the most out of your directed outreach.

Message Varieties - With private messaging, all you have to do is perfect the one message that resonates best with your target audience. With public messaging, it’s important to add a variety of messages as many of your targets will click-through to your feed... Read more

Direct Marketing in the Year Ahead

Posted by Michael Benedek on January 15th, 2013 at 1:03 pm

With the close of 2012, the online ad industry is percolating with industry predictions for the New Year. There are several trends that we can expect will continue in 2013 as well as new ones that will arise. According to my crystal ball, I believe we will see:
• The inevitable continuation (and acceleration) of marketing data/analytics providers migrating from offline to online
• The inevitable continued migration of advertising budgets from search-to-display
• Increased demand for data (as we're still in the 2nd or 3rd inning of a long game)
• Consolidation taking place as highest-quality data providers rise to the top
Migration of budgets from offline to online is something that direct marketers have been experimenting with for some time, and this New Year is no different. Marketers, who have leveraged offline data to reach consumers through direct mail and other traditional offline channels, will continue to follow their target customers as they migrate online and onto mobile devices. Offline data companies that stand still will be left behind as marketers test, scale and leverage high-performing online data, sometimes on a stand-alone basis and sometimes integrated with offline data.
Along with this trend is the continued tendency for consumers to spend a significantly greater proportion of their... Read more

It's Pointless to Compare Email and Social Media Marketing

Posted by Keith Trivitt on July 10th, 2012 at 6:26 am

It's pointless to compare email marketing with social media marketing. Each has a unique value. We believe that email and social media should be used in tandem, not against each other, for effective digital media and marketing campaigns.

Cater Your Email Marketing to the Holiday Shopping Phases

Posted by Janine Popick on November 4th, 2011 at 10:12 am

How can you make the most out of your holiday email marketing? Let the three phases of holiday shopping be your guide. Here’s the breakdown, along with some creative ideas on how to tailor your email marketing messages to each phase.

"Social"-ize Your Email Marketing in 5 Easy Ways

Posted by Janine Popick on August 9th, 2011 at 1:09 pm

Social media is a partner, not a threat, to email marketing because together they strengthen your message, and provide new channels for getting in front of both new and potential customers. Here are five ways to "social"-ize your email campaigns.