Beyond the ability to market on a daily basis to your followers, a key advantage for capturing a relevant audience on Twitter is the ability to privately communicate with your top fans through Twitter’s direct message medium. If you have not captured a target as a follower, you’ll have to engage with them publicly and there’s plenty of reasons why this should not be considered the ideal means of communication.
As I detail below, here are the top five reasons for private proactive engagement:
Message Targets - With private messaging, you can target your fans based on your particular campaign objectives. A number of services allow you to target based on geography and interests as well as allowing for personalizing the engagements. With public messages, target your top prospects and/or influencers. With the limited number of tweets that are reasonable to push out per day, it’s crucial for your brand to get the most out of your directed outreach.
Message Varieties - With private messaging, all you have to do is perfect the one message that resonates best with your target audience. With public messaging, it’s important to add a variety of messages as many of your targets will click-through to your feed... Read more