Tagged 'digital'

Digital & The New Consumer (Infographic)

Posted by Rick Mathieson on July 16th, 2013 at 7:41 pm

This is an interesting new infographic from Havas Worldwide; which kind of digital shopper are you? What about your customers?

The Agency Dilemma: Innovation

Posted by Cameron Friedlander on April 10th, 2013 at 1:18 pm

Innovation; you can’t go to a conference, meeting, or agency without someone assaulting everything in sight with the word; people, clients, random objects, there is little left sacred, no discrimination. So much so it has lost whatever meaning it used to have or we have forgotten the original meaning of it altogether. The word alone should be put to pasture with the likes of agile (which actually, programmatically, used to mean something…good).
But what does it mean for an agency or a person to be innovative? The concept is buzzing around the marketing world, impossible to ignore and strangely, even harder to observe in action. Agency-defined innovators only have as much power and influence as their next idea. It’s no wonder that they soon find themselves trolling Twitter #innovation #hashtags, proving once again that nothing is new until everyone has done it.
But let’s take a step back, innovation, simply defined, is the introduction of something new, anything new, that’s it. So how can there be an SVP of Something New? Reinvention and curiosity is human, when each employee comes to the office ready to face risks without fear of failure, determination and creativity. Building a special task force of innovators can... Read more

7 steps to rank your video higher on YouTube

Posted by Jon Whiting on March 22nd, 2013 at 7:36 am

This article looks at simple tips to get youtube videos ranking higher in search results.

Touchscreen Print Ad Offers Instant Car Insurance Quotes (Video)

Posted by Rick Mathieson on February 24th, 2013 at 1:23 pm

What are the Geico lizard or old Mayhem going to make of this?
More importantly, what might they do with it?
An insurance company called RSA in the Middle East has created an interactive print ad that enables readers to ask for a quote, no mobile phone or other consumer device required, though the quote comes back via the reader's mobile phone (which obviously provides the brand with contact information it could use for follow up communications).
As PSFK points out, the ad, developed by OgilvyOne, is targeted to prospective customers in Dubai, and supports the brand's "Easy as Ever" promise.
Sure it's early days in this kind of thing - a first step toward some of the interactive print concepts we saw in 'Minority Report' a decade ago - and it will need to be enhanced before it gets truly compelling.
But here, the medium is quite literally the message - an innovative "wow" moment that directly delivers on the brand's positioning.
Read more here.

Here's Why Data Impacts Everything

Posted by Jonathan Gardner on February 4th, 2013 at 9:53 am

While there are many critical reasons to reform education and job training in this country, here’s one thing we definitely need to do: start preparing a generation of data scientists, analysts and engineers who know how to work with and leverage data to build our tomorrow. I know for sure that our future depends on it. We’re all data now.