Tagged 'digital'

Living In a Digital World and I Am a Digital Girl

Posted by Ragini Bhalla on August 19th, 2013 at 6:21 am

Everywhere I look these days, I see people sitting in trains, standing in retail store lines and crossing the street with their heads down, eyes fixed hard on screens of all sizes and operating platforms. And I’m no exception this rule. In the words of 80s pop culture icon Madonna, I am living in a digital world and I am a digital girl.
As consumers, we are perpetually distracted, hyper connected, multi-tasking, impatient and more demanding. And when it comes to brands – be they in our staple of favorites or newcomers – the idea of selling isn’t as simple or fast as it used to be. It can sometimes take days, weeks or even months to get one consumer to stop what they’re doing and pay attention (for longer than 2 seconds) and feel as if what the brand is saying, doing and selling are useful, affordable, authentic and tuned in personally to what we, as consumers, want, where we go, and what we do everyday. This was one of the underlying themes I saw at the annual eTail East Conference in Philadelphia last week. Because digital isn’t just “what I do” for a living and is embedded into my... Read more

Digital & The New Consumer (Infographic)

Posted by Rick Mathieson on July 16th, 2013 at 7:41 pm

This is an interesting new infographic from Havas Worldwide; which kind of digital shopper are you? What about your customers?

The Agency Dilemma: Innovation

Posted by Cameron Friedlander on April 10th, 2013 at 1:18 pm

Innovation; you can’t go to a conference, meeting, or agency without someone assaulting everything in sight with the word; people, clients, random objects, there is little left sacred, no discrimination. So much so it has lost whatever meaning it used to have or we have forgotten the original meaning of it altogether. The word alone should be put to pasture with the likes of agile (which actually, programmatically, used to mean something…good).
But what does it mean for an agency or a person to be innovative? The concept is buzzing around the marketing world, impossible to ignore and strangely, even harder to observe in action. Agency-defined innovators only have as much power and influence as their next idea. It’s no wonder that they soon find themselves trolling Twitter #innovation #hashtags, proving once again that nothing is new until everyone has done it.
But let’s take a step back, innovation, simply defined, is the introduction of something new, anything new, that’s it. So how can there be an SVP of Something New? Reinvention and curiosity is human, when each employee comes to the office ready to face risks without fear of failure, determination and creativity. Building a special task force of innovators can... Read more

7 steps to rank your video higher on YouTube

Posted by Jon Whiting on March 22nd, 2013 at 7:36 am

This article looks at simple tips to get youtube videos ranking higher in search results.

Touchscreen Print Ad Offers Instant Car Insurance Quotes (Video)

Posted by Rick Mathieson on February 24th, 2013 at 1:23 pm

What are the Geico lizard or old Mayhem going to make of this?
More importantly, what might they do with it?
An insurance company called RSA in the Middle East has created an interactive print ad that enables readers to ask for a quote, no mobile phone or other consumer device required, though the quote comes back via the reader's mobile phone (which obviously provides the brand with contact information it could use for follow up communications).
As PSFK points out, the ad, developed by OgilvyOne, is targeted to prospective customers in Dubai, and supports the brand's "Easy as Ever" promise.
Sure it's early days in this kind of thing - a first step toward some of the interactive print concepts we saw in 'Minority Report' a decade ago - and it will need to be enhanced before it gets truly compelling.
But here, the medium is quite literally the message - an innovative "wow" moment that directly delivers on the brand's positioning.
Read more here.