Can someone who has spent little to no time working in advertising really cover it?
Or is it even better that way?
In the conclusion of my recent "exit interview" with legendary New York Times ad industry columnist Stuart Elliott, we discuss what it was like to cover such a idiosyncratic industry without much first-hand experience in the business.
How did being one step removed hinder - or help?
As Elliott says goodbye to the Times, we'll get his views on that topic.
And we'll try one last time to get his predictions for what's next in the world of advertising. His response is worth noting even for those of us who do work in this crazy, wonderful industry.
CLICK HERE TO LISTEN TO: FAREWELL Q&A WITH STUART ELLIOTT: WHAT I SAW AT THE REVOLUTION (CONCLUSION): UNCERTAINTY CERTAIN
Listen to Part One here: What I Saw at the Revolution
Listen to Part Two here: The Rise & Risks of Content Marketing
Listen to Part Three here: Change is (On) the Air
New England College Online
As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure that every aspect of your strategy is optimized. That's why I've developed a list of nine rules over the years that have proven themselves worthy across entrepreneurial startups, SMBs, and global enterprise organizations. (Just be sure to test these guidelines to determine which work best for your target audience.)
1. ALWAYS take into account local time when sending emails. The best times to send are 9:00 a.m., 3:00 p.m., and 4:00 p.m.
2. NEVER be verbose in email body copy. Keep your text to 145 words or less.
3. ALWAYS use the "curve" method when writing an email subject line: Play on curiosity, urgency, relevance, value, and emotion.
4. ALWAYS keep your email subject lines to 50 characters or less.
5. NEVER send more than one email to your recipients per day.
6. ALWAYS use a good aesthetic mix of images and text in your design. A good rule of thumb is one image for every 15 lines of copy.
7. NEVER cheat and use "FW:" to imply that the email has come from a trusted source.
8. NEVER put the unsubscribe button... Read more
Earlier this month, our US team hopped on the plane to attend Forrester’s Forum for eBusiness and Channel Strategy Professionals. Oh what a ride it was. The exhibit hall and session rooms were packed with some of the biggest brand and executive names in finance and retail – all there to roll their sleeves up and get serious about tapping into the power of digital to make great things happen for their brands and for their customers. Amidst it all, there were several inspiring moments and visions shared that reiterated just how ‘ugly’ the road to digital revolution can be with a few bloody noses and battles along the way. As far as we’ve come in this Age of the Customer, brands still have a ways to go before they can tout a badge of customer-obsession. So we decided to give you a glimpse into some of the inspiring digital trends and dialogue that dominated the event.
Expect a few bloody noses.
On the very first day of the event, I had the chance to sit in on a session about leading the digital revolution. In this session, Forrester Research analyst, Martin Gill, was very matter-of-fact in his comparison of cultural revolutions... Read more