Tagged 'digital'

9 Email Marketing Rules You Have to Implement Today

Posted by Courtney Wiley on July 25th, 2014 at 4:36 pm

As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure that every aspect of your strategy is optimized. That's why I've developed a list of nine rules over the years that have proven themselves worthy across entrepreneurial startups, SMBs, and global enterprise organizations. (Just be sure to test these guidelines to determine which work best for your target audience.)
1. ALWAYS take into account local time when sending emails. The best times to send are 9:00 a.m., 3:00 p.m., and 4:00 p.m.
2. NEVER be verbose in email body copy. Keep your text to 145 words or less.
3. ALWAYS use the "curve" method when writing an email subject line: Play on curiosity, urgency, relevance, value, and emotion.
4. ALWAYS keep your email subject lines to 50 characters or less.
5. NEVER send more than one email to your recipients per day.
6. ALWAYS use a good aesthetic mix of images and text in your design. A good rule of thumb is one image for every 15 lines of copy.
7. NEVER cheat and use "FW:" to imply that the email has come from a trusted source.
8. NEVER put the unsubscribe button... Read more

A Few Bloody Noses: The Realities of Digital Revolution

Posted by Ragini Bhalla on November 19th, 2013 at 7:49 am

Earlier this month, our US team hopped on the plane to attend Forrester’s Forum for eBusiness and Channel Strategy Professionals. Oh what a ride it was. The exhibit hall and session rooms were packed with some of the biggest brand and executive names in finance and retail – all there to roll their sleeves up and get serious about tapping into the power of digital to make great things happen for their brands and for their customers. Amidst it all, there were several inspiring moments and visions shared that reiterated just how ‘ugly’ the road to digital revolution can be with a few bloody noses and battles along the way. As far as we’ve come in this Age of the Customer, brands still have a ways to go before they can tout a badge of customer-obsession. So we decided to give you a glimpse into some of the inspiring digital trends and dialogue that dominated the event.
Expect a few bloody noses.
On the very first day of the event, I had the chance to sit in on a session about leading the digital revolution. In this session, Forrester Research analyst, Martin Gill, was very matter-of-fact in his comparison of cultural revolutions... Read more

Living In a Digital World and I Am a Digital Girl

Posted by Ragini Bhalla on August 19th, 2013 at 6:21 am

Everywhere I look these days, I see people sitting in trains, standing in retail store lines and crossing the street with their heads down, eyes fixed hard on screens of all sizes and operating platforms. And I’m no exception this rule. In the words of 80s pop culture icon Madonna, I am living in a digital world and I am a digital girl.
As consumers, we are perpetually distracted, hyper connected, multi-tasking, impatient and more demanding. And when it comes to brands – be they in our staple of favorites or newcomers – the idea of selling isn’t as simple or fast as it used to be. It can sometimes take days, weeks or even months to get one consumer to stop what they’re doing and pay attention (for longer than 2 seconds) and feel as if what the brand is saying, doing and selling are useful, affordable, authentic and tuned in personally to what we, as consumers, want, where we go, and what we do everyday. This was one of the underlying themes I saw at the annual eTail East Conference in Philadelphia last week. Because digital isn’t just “what I do” for a living and is embedded into my... Read more

Digital & The New Consumer (Infographic)

Posted by Rick Mathieson on July 16th, 2013 at 7:41 pm

This is an interesting new infographic from Havas Worldwide; which kind of digital shopper are you? What about your customers?

The Agency Dilemma: Innovation

Posted by Cameron Friedlander on April 10th, 2013 at 1:18 pm

Innovation; you can’t go to a conference, meeting, or agency without someone assaulting everything in sight with the word; people, clients, random objects, there is little left sacred, no discrimination. So much so it has lost whatever meaning it used to have or we have forgotten the original meaning of it altogether. The word alone should be put to pasture with the likes of agile (which actually, programmatically, used to mean something…good).
But what does it mean for an agency or a person to be innovative? The concept is buzzing around the marketing world, impossible to ignore and strangely, even harder to observe in action. Agency-defined innovators only have as much power and influence as their next idea. It’s no wonder that they soon find themselves trolling Twitter #innovation #hashtags, proving once again that nothing is new until everyone has done it.
But let’s take a step back, innovation, simply defined, is the introduction of something new, anything new, that’s it. So how can there be an SVP of Something New? Reinvention and curiosity is human, when each employee comes to the office ready to face risks without fear of failure, determination and creativity. Building a special task force of innovators can... Read more