Innovation; you can’t go to a conference, meeting, or agency without someone assaulting everything in sight with the word; people, clients, random objects, there is little left sacred, no discrimination. So much so it has lost whatever meaning it used to have or we have forgotten the original meaning of it altogether. The word alone should be put to pasture with the likes of agile (which actually, programmatically, used to mean something…good).
But what does it mean for an agency or a person to be innovative? The concept is buzzing around the marketing world, impossible to ignore and strangely, even harder to observe in action. Agency-defined innovators only have as much power and influence as their next idea. It’s no wonder that they soon find themselves trolling Twitter #innovation #hashtags, proving once again that nothing is new until everyone has done it.
But let’s take a step back, innovation, simply defined, is the introduction of something new, anything new, that’s it. So how can there be an SVP of Something New? Reinvention and curiosity is human, when each employee comes to the office ready to face risks without fear of failure, determination and creativity. Building a special task force of innovators can... Read more
Tagged 'digital' 
The Agency Dilemma: Innovation
Posted by Cameron Friedlander on April 10th, 2013 at 1:18 pm
Here's Why Data Impacts Everything
Posted by Jonathan Gardner on February 4th, 2013 at 9:53 am
While there are many critical reasons to reform education and job training in this country, here’s one thing we definitely need to do: start preparing a generation of data scientists, analysts and engineers who know how to work with and leverage data to build our tomorrow. I know for sure that our future depends on it. We’re all data now.
