Nearly three years ago, I wrote The Ultimate Guide to Video Marketing on YouTube. I understood relatively early on in the growth curve of digital video and YouTube that both would play a significant role in the future of marketing. A year or more ago, however, a 9 year-old helped me see the true potential of digital video for sales and marketing.
With roots in search engine optimization (SEO), I’ve long extolled the virtues of YouTube, as the world’s second largest search engine. Unfortunately, the full potential of the video social platform didn’t fully come into focus until my son shed light through his interest in skateboarding and bracelet-looming.
Last Spring, I noticed my son’s rubber band bracelet creations were getting increasingly complex. I also noticed his skateboard knowledge and abilities improved drastically in a short period of time. I asked him how he learned these new skills and he replied “YouTube.” Like many other young web surfers, my son was using YouTube as his PRIMARY search engine and educational tool.
I quickly realized that my son was not alone in relying heavily on YouTube videos as a primary if not sole information source. If he was searching YouTube for “how-to” videos on... Read more
Why are so many brand marketers still struggling to shift budget away from traditional TV into digital and mobile –especially when consumers are spending 33 minutes per day consuming mobile video.
Welcome to the era where being a contender in the technology industry means offering the consumer the vertical stack. The companies who introduced us to these technologies (Amazon, Apple, Google) have evolved, from providing a product to providing efficiencies across every layer of the spectrum (from the device to the data) – and each wants to be considered the best.