Tagged 'digital media'

The Future of Media Is Paid

Posted by Michael Shehan on November 26th, 2012 at 7:45 am

There’s no doubt that the media industry has seen dramatic change in the last 15 years. Readership of traditional newspapers has plummeted. Compounding the issue, the traditional newspaper model where classifieds and ads were sold based on circulation (regardless if someone actually read the paper and saw your ad) has been absolutely decimated as advertisers have moved their dollars to more effective, more addressable advertising options.
With the rise of many quality blogs, online publications, and digital video and social media, we continue to see this content shift online faster than ever before, and the old school newspaper monetization model doesn’t work online. For instance, even if a newspaper sold all of their banners at the highest possible CPMs, it would never make up for what they have lost from their traditional model, and therefore will never be able to support the glory days of newspapers. Say a newspaper could sell four banner ads on a page for $10 CPM each (and that’s being generous). For every 1,000 page views, they would make $40. Applying Denver Post’s comScore stats for last month where they generated 45,000,000 page views, they would make $1,800,000 per month. ... Read more

How To: Recognize the Power of Brand Advocates

Posted by Keith Trivitt on September 6th, 2012 at 7:50 am

For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type of digital marketer. Whether you’re working on a search marketing campaign or overseeing a client’s display strategy, every marketer needs to understand and believe in brand advocacy.

Facebook Posts Targeting: What Marketers Need to Know

Posted by Steve Goldner on August 7th, 2012 at 10:00 am

The introduction by Facebook of new targeting options for brand posts is a positive step forward for the social network. This new feature by Facebook allows marketers to highly target their paid posts.

Stop the Daily Hyperanalysis of Facebook

Posted by Keith Trivitt on July 23rd, 2012 at 6:37 am

It’s time for a break. Enough with the deluge of reports, analyses, surveys and general punditry about the brand value of Facebook, Twitter, et al.

Can Email and Direct Mail Learn to Love Each Other?

Posted by Keith Trivitt on July 18th, 2012 at 10:19 am

New technology has created an evolution for direct mail marketing, allowing companies to seamlessly integrate it with email marketing. This delivers better leads for brands while ensuring their direct mail and email marketing campaigns are actually read by consumers.