For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type of digital marketer. Whether you’re working on a search marketing campaign or overseeing a client’s display strategy, every marketer needs to understand and believe in brand advocacy.
New technology has created an evolution for direct mail marketing, allowing companies to seamlessly integrate it with email marketing. This delivers better leads for brands while ensuring their direct mail and email marketing campaigns are actually read by consumers.