Tagged 'Digital Marketing'

How to Create Amazing Video Content Using Your Analytics

Posted by Colin Osing on December 5th, 2014 at 5:41 pm

All great marketers know – if your content isn’t performing well, you will need to dive into your analytics to see what’s really going on. The only way to optimize your content is to analyze your data, pinpoint areas of improvements, make the necessary changes and test - and it’s no different with video content.

While it might sound daunting to make changes to a complete video, it doesn’t have to be. There’s a formula to it really: divide your video into three distinct parts—Acts 1, 2 and 3—then analyze your drop-off rates for each section. When you think of your video as three separate pieces of content, it makes it much easier to analyze each section for variables and look for areas of improvement.

8 Tips to Prepping Your Online Videos for Killer SEO

Posted by Colin Osing on November 22nd, 2014 at 10:39 am

Knowing a few simple steps to optimize video content specifically for SEO (which includes deployment and distribution) will elevate awareness and give you the edge you need to differentiate from competitors. To be honest, optimizing your videos for SEO isn’t rocket science, it’s actually pretty straight forward, but it is important you get it right from the start.

6 shared characteristics of contagious content

Posted by Bethany Simpson on November 20th, 2014 at 9:22 am

tl;dr: Jonah Berger has identified six reasons things (ideas, branded content, rumors) get shared.
When a book hits No. 1 on both the New York Times and Wall Street Journal best seller lists, and wins Amazon's "Best Book of the Year" award, you know it struck a chord. Jonah Berger's "Contagious: Why Things Catch On" says it take more than advertising to make something popular. We spoke with Berger at ad:tech NY 2014 about the six basic principals that drive ideas and content to be contagious.
"If you're jelly, what's your peanut butter? What's the thing in the environment that's going to trigger people to think of you?" - Jonah Berger

6 shared characteristics of contagious content

You can't predict which content will go viral, but there are factors that are reliably linked to success. Jonah calls them the 6 STEPPS: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.

The importance of tribes in content going viral

The problem with social media is finding something everyone will like. People share what they have in common with small groups.

(Link to panel discussion coming soon.)

3 reasons "The Tipping Point" is wrong

We asked Jonah, by his definition, what video title would have a good chance of... Read more

3 tips for brands that want to go big on BuzzFeed

Posted by Bethany Simpson on November 19th, 2014 at 2:38 pm

tl;dr: If you are working in branded content, you need to take authenticity seriously.
If you want to tap into BuzzFeed's 150 million monthly uniques, you can't wing it. Audiences can sense if content was created by socially-fluent insider, or someone with a cursory understanding of the community vibe. We spoke with BuzzFeed's senior director of creative services, Melissa Rosenthal, at ad:tech NY 2014 about the best ways brands can take advantage of content opportunities on the internet giant, what it looks like when brands are trying too hard on BuzzFeed, and the most important consumer media habits brands need to be ready for in 2015 (and beyond).

3 tips for brands that want to go big on BuzzFeed

What it looks like when a brand is trying too hard on BuzzFeed

Before planning your content, make sure you're "a student of the internet." Otherwise it could be obvious your brand is playing in a community it doesn't understand. Goodbye trust.

New consumer habits brands need to be ready for in 2015 (and beyond)

"I never feel like I work in the same industry for more than three months," said Rosenthal, commenting on the rapid evolution of consumer likes and habits. Here are the most important... Read more

Holiday Retail 2014 – Anytime. Everywhere – Infographic

Posted by Katya Constantine on November 9th, 2014 at 11:51 am

Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one things is clear – despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
This year, 42% of retailers began holiday advertising as early as September! With the busiest holiday shopping weeks still to come, what trends will shape the 2014 holiday season? First of all, mobile shopping will continue to grow, making effective mobile targeting and campaigns essential. More customers will use their phone to research products, compare prices in store and make purchases. Additionally, gift ideas and recommendations via social media channels will play a larger role in the consumer decision process. Gift suggestions found on Pinterest, Facebook and other social networks will greatly influence purchase decisions. Learn more about trends for the 2014 holiday season from our infographic below!