Tagged 'Digital Marketing'

Brands Must Lead – and Follow – Consumers through the Purchase Journey

Posted by Patrick Reynolds on November 24th, 2015 at 11:02 am

Today, there is so much valuable data on consumers that leading them through the purchase path should be easier than ever before. Brands can now access more than 25 billion data points per day on consumer behavior – so they can see where customers have been geographically, view their mobile app activity and know where they have checked-in and so forth. But brands still need to better integrate that with data on offline behavior, such as point-of-sale and desktop behaviors, like social media interactions so they have a more complete picture of their consumers.

Report: Social Media Benchmarks and Content Trends for the Snack Food Industry

Posted by Doug Schumacher on November 11th, 2015 at 9:05 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top snack food brands in the US across Facebook, Twitter, YouTube, Google+ and Instagram. We’ll analyze 7 category leaders: Oreo, Starburst, Skittles, Reese’s, Snickers, Butterfinger, and Twix.

The largest network account among all these brands is Oreo’s Facebook account: 41.3 million fans.
Instagram accounts on average gained over 26% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement, despite averaging the lowest fan count. Compared with .07% average growth rate for Facebook.
Halloween is the central topic for this month’s posts, a logical result for candy brands in October.

5 Things You Should Know About Twitter’s New Like Button

Posted by Greg Kihlström on November 8th, 2015 at 6:05 pm

At the beginning of November, Twitter unveiled its new heart-shaped “Like” button, which replaced the star-shaped “Favorite” button. As is usual on the Internet, people started freaking out about the change. This article contains a few things you should know about this important new change to one of the most popular social networks.

Create a Social Media Strategy on a Shoestring with These Six Tips

Posted by Kent Lewis on October 7th, 2015 at 9:01 pm

Social media has evolved significantly, yet many small and medium-sized businesses (SMBs) are still struggling to consistently create and promote compelling content. This article provides a six tips and tricks for anyone with limited time and resources interested in creating a more visible and engaging presence in social media.

Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition

Posted by Joseph Carrabis on August 26th, 2015 at 11:12 am

Buy this book to make me happy