Today, there is so much valuable data on consumers that leading them through the purchase path should be easier than ever before. Brands can now access more than 25 billion data points per day on consumer behavior – so they can see where customers have been geographically, view their mobile app activity and know where they have checked-in and so forth. But brands still need to better integrate that with data on offline behavior, such as point-of-sale and desktop behaviors, like social media interactions so they have a more complete picture of their consumers.
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top snack food brands in the US across Facebook, Twitter, YouTube, Google+ and Instagram. We’ll analyze 7 category leaders: Oreo, Starburst, Skittles, Reese’s, Snickers, Butterfinger, and Twix.
The largest network account among all these brands is Oreo’s Facebook account: 41.3 million fans.
Instagram accounts on average gained over 26% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement, despite averaging the lowest fan count. Compared with .07% average growth rate for Facebook.
Halloween is the central topic for this month’s posts, a logical result for candy brands in October.
Tags: content marketing, content strategy, Digital Marketing, Facebook, Facebook strategy, social marketing, Social Media, social media marketing, social media strategy, twitter
Posted in Creative Best Practices, Emerging Platforms, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
At the beginning of November, Twitter unveiled its new heart-shaped “Like” button, which replaced the star-shaped “Favorite” button. As is usual on the Internet, people started freaking out about the change. This article contains a few things you should know about this important new change to one of the most popular social networks.
Social media has evolved significantly, yet many small and medium-sized businesses (SMBs) are still struggling to consistently create and promote compelling content. This article provides a six tips and tricks for anyone with limited time and resources interested in creating a more visible and engaging presence in social media.
Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition
Buy this book to make me happy
Tags: branding, buyer experience, buyer persona, buyer personas, content marketing, content strategy, creative, Digital Marketing, marketing, online marketing, social, social marketing, social media marketing, social media strategy
Posted in Creative Best Practices, Research, Social Media, Targeting, Web Analytics, Word of Mouth | No Comments »