Things go in cycles. We all know that – from the dredging up of retro fashions, the inheritance of music, to the rapid cyclical nature of business; in particular online business. Everything seems to follow the same path.
As all tech believers know, when man invented the web: Saviour of the Geeks, Creator of Unnecessary Job Titles and Deliverer of LOLCats, like the Garden of Eden, at first things went jolly well – we all lived in peace, harmony and believed in universal access, freedom of information, net neutrality, and that when given the choice of publicising the bare truth on Wikipedia, we (from celebrities and companies to politicians and lobbying groups) of course would not seek to alter that... oh yes. Of course, our lovely new Netopia began to change to reflect the true realities of our world – i.e. capitalism.
Yet, even so – the level of change from open platforms, open source, open access mentality of the early days to the competitive, closed, fixed business model trend we now see, surprises me. When AOL (or America Online as it was then) first presented the world with the idea of a digital gated community – it was a unique step.... Read more
Tagged 'digital best practices' 
Remember AOL! The Four Rules of Web Success
Policy #2: Use consumer passions to design your “Digital 4P’s”
Enacting a hassle-free, airtight insurance policy plan for a better Digital Marketing ROI requires deeper excavation into consumer Internet behaviors beyond just their interests with your brand.
Specifically, examining Digital touchpoint behavior to understand how consumers already use the Internet on a daily basis provides grave insight.
To test if this is a policy that will be useful to you, take the small challenge below. When thinking about the Digital initiatives you already launched into market, can you answer the following questions about the target you are trying to reach?
For what type(s) of passions is your target audience utilizing the broader Internet?
What type(s) of websites are visited by the target? What amount of time is spent online for personal reasons?
What is the reason for interaction with each touchpoint (websites, branded fan pages, mobile sites, brand blogs, etc.)?
Which type(s) of Social Media activities does the target audience engage in, if any?
When are they most open to receiving branded/category information?
Without analyzing these types of behaviors before building out online experiences, how can one conclude that a Digital initiative will receive optimal impressions, have the capability to go viral, and/or persuade consumers to purchase? Circling back to our Digital marketing challenges, these uninformed... Read more
About This Blog
Thank you for choosing to spend time with my blog. While I am excited you arrived in the 'here and now', I am more interested in the way you depart.
Within this content, I plan to bring you best practices, case studies and Digital perspective all derived from answering clients’ business questions. Through sharing, I hope to inspire, guide and propel your Digital compass beyond where you were upon arriving at the blogosphere (hopefully pondering about your own Digital who’s, what’s and why’s).
Lastly, it would also be great to hear your thoughts about my thoughts. Cheers!
Kimberly
