Tagged 'design'

SXSW: Designing for the Fringe

Posted by Cameron Friedlander on March 20th, 2014 at 7:55 am

What if true innovation and game change could come by focusing on fringe groups? For instance, if we look at the concepts being created around the disabled and the elderly, can we add greater value to the overall conversation within digital?

'Tis the Season: Top 10 Tips for Designing Holiday & Limited Edition Packaging

Posted by Michael Connors on October 24th, 2012 at 10:01 am

Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate—great news for brand marketers. It’s also an opportunity to drive incredible sales performance. Here are 10 tips for designing holiday and limited edition packaging.

Creativing :: Emerging online ad units, TV goes fully online by 2014, and marketers breaking records

Posted by Doug Schumacher on June 9th, 2011 at 3:14 pm

The latest in new media marketing strategies and tactics:
Rising Stars Ad Units
New ad units being supported for standardization by the Interactive Advertising Bureau. I think the big issue around rich media is that it becomes too expensive to produce, when clients could put that money into more long-term site assets.
Mobile Display Advertising Up 128 Percent in Last 2 Years | Adweek
More stats on the growing mobile ad market. Money is pouring into these media units because they’re working. And right now, I think they’re working because they’re unique. Of course, banners once ‘worked’ and were quite unique. The obvious challenge is, How does mobile advertising scale as users see more and more ads?
Television Executives Predict Bulk of TV Content Will Be Available Online and Via Mobile Within 2 Years | Adweek
Bravo. I have to say I’m often baffled by major TV shows that don’t have their content available online, especially on their own site.
For Hipmunk, it’s all about the users– and the UI — Tech News and Analysis
I wouldn’t normally post about a new travel search site, but this is a great example of how a killer user interface can make all the difference. Definitely check out the site’s flight... Read more

Connecting with Consumers – what doesn't change

Posted by Tony Quin on May 21st, 2011 at 12:23 pm

I was daydreaming about what some smart person from hundreds or even thousands of years ago would make of our modern world. While much of it would seem strange, it got me thinking about what he or she might recognize–what hasn’t changed.
It’s not that we don’t have to stay up-to-date with the new, new thing, especially in the marketing business, but I think it is too easy to get caught up in the excitement of innovation. That’s because the things that truly impact our customers, what makes the difference between success and failure, are still the basics. These are the truths that we want to touch when we craft our marketing stories–not just the grand, archetypal stories, but the everyday stories of your spring sale, new product launch, or customer service. The secret is to find the timeless humanity that inhabits even the mundane. Great marketing is built on these stories and, even though we live in a new age, the art of the story teller hasn’t changed since we sat around the ancient campfire.
But today we have new digital campfires around which we share the experience of the story. The architecture of these stories and how they look may be... Read more