What if true innovation and game change could come by focusing on fringe groups? For instance, if we look at the concepts being created around the disabled and the elderly, can we add greater value to the overall conversation within digital?
The first impression of a company is often delivered by it's logo. The image emodying an organization has to be perfect, it's difficult to master the perfect logo, but it's well worth the time.
Logos can be made interesting. For example, the BMW logo shows a propeller of a plane in motion against the blue sky. This is because BMW used to build engines for German planes. The color scheme of logo is also derived from the flag of the state of "Bavaria" in Germany, where BMW is headquartered.
Color is very important to brand recognition. Scientists and researchers believe certain colors make us feel a certain way about something like this infographic by The Logo Company suggests.
Red : Excitement, Youthful and Bold.
Green : Peaceful, Growth and Health. ( even eco-friendly)
Blue : Trust, Dependable and Strength.
Orange : Friendly, cheerful and confidence.
Black and White : Balanced, Netural and calm.
Companies like Microsoft, Ebay and Google have diverse logo color schemes. They are found to have a blended mixture of all above qualities. (Not that others are not, but that's just an observation).
Make smart decisions while choosing your company's logo color scheme. You should have interesting story to tell when your brand grows big and people... Read more
Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate—great news for brand marketers. It’s also an opportunity to drive incredible sales performance. Here are 10 tips for designing holiday and limited edition packaging.
I was daydreaming about what some smart person from hundreds or even thousands of years ago would make of our modern world. While much of it would seem strange, it got me thinking about what he or she might recognize–what hasn’t changed.
It’s not that we don’t have to stay up-to-date with the new, new thing, especially in the marketing business, but I think it is too easy to get caught up in the excitement of innovation. That’s because the things that truly impact our customers, what makes the difference between success and failure, are still the basics. These are the truths that we want to touch when we craft our marketing stories–not just the grand, archetypal stories, but the everyday stories of your spring sale, new product launch, or customer service. The secret is to find the timeless humanity that inhabits even the mundane. Great marketing is built on these stories and, even though we live in a new age, the art of the story teller hasn’t changed since we sat around the ancient campfire.
But today we have new digital campfires around which we share the experience of the story. The architecture of these stories and how they look may be... Read more