Tagged 'design'

4 Questions to Prevent an Experience That's Dead by Design

Posted by Jeannie Walters on April 29th, 2014 at 8:15 am

You’ve heard of death by PowerPoint, right? That feeling when the presenter, whether in a conference or company meeting, is reading poorly worded phrases off generic bulleted lists... It's enough to kill any enthusiasm in the room.
Doesn’t it annoy you when the people behind those conveyors of information don’t ask the appropriate questions before launching into the design process?
Unfortunately, this type of design failure is not limited to PowerPoints. Any experience you provide- for customers, attendees, or employees- can be dead by design.
Death by design can easily creep its way into your work.
Whether you’re delivering information in the form of:

A shiny new mobile app
A PowerPoint presentation
Your website or blog
Your ad copy or signage

You could be killing the customer’s interest with the experience your materials provide.
It's not just a malady afflicting “official” designers.
It can sneak into any and all content on display for your customers.
Remember this example of really poor design from the U.S. military? Following the leak/whistle-blowing of the PRISM surveillance program, the poorly-designed PowerPoint which explained the program quickly made the rounds. Instead of just criticizing the design, some designers took the initiative and redesigned the key slides to make them clear, concise and attractive.

This points to many issues... Read more

SXSW: Designing for the Fringe

Posted by Cameron Friedlander on March 20th, 2014 at 7:55 am

What if true innovation and game change could come by focusing on fringe groups? For instance, if we look at the concepts being created around the disabled and the elderly, can we add greater value to the overall conversation within digital?

'Tis the Season: Top 10 Tips for Designing Holiday & Limited Edition Packaging

Posted by Michael Connors on October 24th, 2012 at 10:01 am

Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate—great news for brand marketers. It’s also an opportunity to drive incredible sales performance. Here are 10 tips for designing holiday and limited edition packaging.

Creativing :: Emerging online ad units, TV goes fully online by 2014, and marketers breaking records

Posted by Doug Schumacher on June 9th, 2011 at 3:14 pm

The latest in new media marketing strategies and tactics:
Rising Stars Ad Units
New ad units being supported for standardization by the Interactive Advertising Bureau. I think the big issue around rich media is that it becomes too expensive to produce, when clients could put that money into more long-term site assets.
Mobile Display Advertising Up 128 Percent in Last 2 Years | Adweek
More stats on the growing mobile ad market. Money is pouring into these media units because they’re working. And right now, I think they’re working because they’re unique. Of course, banners once ‘worked’ and were quite unique. The obvious challenge is, How does mobile advertising scale as users see more and more ads?
Television Executives Predict Bulk of TV Content Will Be Available Online and Via Mobile Within 2 Years | Adweek
Bravo. I have to say I’m often baffled by major TV shows that don’t have their content available online, especially on their own site.
For Hipmunk, it’s all about the users– and the UI — Tech News and Analysis
I wouldn’t normally post about a new travel search site, but this is a great example of how a killer user interface can make all the difference. Definitely check out the site’s flight... Read more