Tagged 'Data'

Understanding the new EU data regulations

Posted by Brandt Dainow on January 6th, 2016 at 10:22 am

The EU is changing its data protection regulations. They will be stronger and they will probably affect your business. Much hype has been written about this in the USA, most of it ill-informed anti-EU propaganda. This is my attempt to add some clarity to the situation - what it means for US businesses in simple language and no hype.

Report: Social Media Benchmark and Content Trends for the Fruit Juice Industry

Posted by Doug Schumacher on November 24th, 2015 at 11:39 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in the US. We’ll analyze 9 category leaders: Dole, Naked Juice, Capri Sun, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8, and Langers Juice
Highlights

The largest network account among all these brands is Dole’s Facebook account: 1.8 million fans.
Instagram accounts on average gained over 18% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. And on average, engagement on Instagram is over twice that of Facebook, despite having only 2% of the Facebook fan count.

Top tequila brand posts on Facebook in May

Posted by Doug Schumacher on June 17th, 2015 at 12:24 pm

What do tequila brands post on Facebook? Looking at the top ten posts for May, you can see a few trends that are showing up in this list of top posts. Drink recipes, holiday celebrations, and salutes to moms on Mother’s Day. Recipes in particular are a common theme on this list, with 3 of the top ten posts having recipes.
Top 10 Tequila Brand Facebook Posts in May

Also notable is that, per our Subject Analyzer chart below, 20 of the 102 posts from all brands in May were tequila recipes. While recipes may be a well-worked theme in the food and beverage category overall, it also seems that it’s something people are still interested, at least for this group. For any brand looking to increase the impact of their posts, recipes would seem to be a solid approach.

One more chart — all 20 of the recipes posted in May. The +24 metric on the far right is an estimate of the percent of engagement driven by paid promotion for each post. Overall, not an enormous amount of promotion.

Excluding the Linchpin

Posted by Catherine Tabor on January 8th, 2015 at 9:13 am

I recently spoke at a forum in San Francisco in which the conversation was heavily focused on mobile payments and marketing.  Attendees included folks from digital media, social media, mobile advertising, mobile payment providers and technology providers, yet it struck me that with the diversity of attendees at the event, there was not one retailer present.
Misconception: The Physical Retailer is Obsolete
There are plenty of reasons why retail is still a valid business. To start, brands are still invested in the retailer, and despite the buzz about eCommerce and mCommerce, brick and mortar locations continue to drive the majority of retail sales.  Brands demonstrate their commitment to the retail channel by continuing to invest in steady and robust trade promotion budgets, and even online retailing veterans like Amazon have announced plans to open brick and mortar stores.  The retail business tends to follow customer preferences and consumers still prefer the in-store experience when making purchase decisions.
Because most transactions are completed in-store, retailers own the vital data that is critical to understanding consumer behavior and the impact of almost any marketing or merchandising initiative, including digital marketing.  As CPG and retail brands increase their digital and mobile advertising budgets, retailers can play... Read more