In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in the US. We’ll analyze 9 category leaders: Dole, Naked Juice, Capri Sun, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8, and Langers Juice
The largest network account among all these brands is Dole’s Facebook account: 1.8 million fans.
Instagram accounts on average gained over 18% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. And on average, engagement on Instagram is over twice that of Facebook, despite having only 2% of the Facebook fan count.