Tagged 'data visualization'

Warning! Don’t be taken in by good-looking data visualization.

Posted by Jonathan Bear on December 2nd, 2012 at 8:40 pm

Have you gotten really excited by the way something (or someone!) looks from a long way away, only to move closer and have the illusion shattered?
That picturesque little cottage on the hill may look perfect, shining and white in the sunshine, with the conventional picket fence framing the front. But as you draw closer, the picket fence is not that white, with paint peeling and pails missing. The cottage itself? Rotting and dilapidated.
The move to visualizing data and results is growing by the day. Everybody (quite rightly) wants to show their results on a dashboard, a console, or a web-based portal that easily and clearly demonstrates their position, at a glance.
Demands on data visualization are growing
The scope for visualizing data is broad, and is growing broader. Organizations not only want to show sales results - they are looking to integrate financial results, customer data, advertising information, a myriad of other business intelligence (BI), social media and, increasingly, market research data.
As is the case with any growing trend, providers are coming out of the woodwork in their droves to provide organisations with solutions.
The trend started with providing sales results in a dashboard format, and has progressed to bringing in other forms... Read more

This Week in Relevance: Eyes on the Prize

Posted by David Schwartz on August 25th, 2010 at 10:04 pm

Brad Feld’s review of Jeffrey Ma’s book House Advantage has us geeking out about leveraging statistics to do everything from improving ad relevance to selecting the optimal combination of caffeine drinks to keep us effectively hopped up throughout the day. It also inspired this week’s TWIR as we looked far and wide for people doing cool stuff around finding patterns out of data.
Some of you may remember Jeff Ma from the MIT Blackjack team covered in the best selling book Bringing Down the House or the less than stellar movie version, 21 (you know, the one where Kevin Spacey jumped the shark). Jeff’s book is a must read for anyone involved in online marketing. He covers the fundamentals of statistics and how you can leverage them to drive better business decisions. At first glance that may sound like a snoozer of read but Jeff brings the topics to life through blackjack, sports bookies and stories that make you want to hop on the next flight to Vegas, baby, Vegas.
Finding patterns out of data is a major theme in House Advantage and what better way to do that then by making pretty pictures. David McCandless’ recent TED talk in July is a great intro to... Read more

Dashboards, a Dickens Tale

Posted by Rachel Defriend on October 8th, 2009 at 12:00 am

Have you ever seen one of those movie renditions of a Charles Dickens story? Somehow, there's always a scene in there with some downtrodden clerk at a bank, toiling away at vast ledgers in the semidarkness, armed only with a quill pen, adding and subtracting endless columns of figures. A great Empire and an entire Industrial Age took its decision support from such mountains of dusty quill-scratchings.
Fast forward a hundred years. Now the office has better lighting, and those vast ledgers have been replaced by vast stacks of computer printouts. And business leaders could now make their decisions in a matter of hours, simply by scouring reams of spreadsheets.
Today, our quest for knowledge and for speed has brought us to the dashboard, where the very essence of the facts we need is presented in an easy-to-access and easy-to-understand format. Just the information we need, at a glance.
My manifesto for 2010 is simple – evolve these things we call 'dashboards'.  Why?  Because the time is right for this revolution/evolution.  A recent Gartner prediction/study said that one third of dashboards will be "mashups" with heavy analytics overlaid into the graphical user interface (GUI).
This is awesome news, as the more information that... Read more