Tagged 'Cyber Monday'

2014: The Year of Unifying & Defragmenting Mobile

Posted by Geoff Gieron on January 9th, 2014 at 1:01 pm

It seems that every year around this time, the same message is heard: “This year was the year of mobile!” We heard it in 2007, when Steve Jobs introduced the iPhone. We heard it in 2008, when Google launched the Android Market (now Google Play). We heard it in 2010, when the iPad arrived. These were all important years for mobile, and every year since we’ve seen new and impressive innovations introduced, not just in the gadgets but in the technology that supports them. All this growth and change is indicative of a healthy, evolving ecosystem, and it’s only going to get better. So, what do we have to look forward to? Looking back at 2013 and its many happenings, I have two predictions that I see surfacing in the coming year.
First, I expect to see a major transition toward the unification of mobile Web and mobile apps. Just this week, AdTruth’s parent company, 41st Parameter, issued data on the growth of mobile commerce for the Thanksgiving to Cyber Monday stretch. Between 2012 and 2013 there was a 35 percent spike in orders placed on mobile devices. This substantial growth in mobile activity and commerce transactions means more targeting obstacles... Read more

Cyber Monday Ad Metrics Jump, Mobile Clicks Skyrocket 1293%

Posted by Michael Froggatt on December 4th, 2012 at 8:20 am

Cyber Monday is one of the busiest days on the web, bar none. Most of the attention gets thrown to retailers, with several research and trade organizations projecting behemoth stats for both user and sales figures: comScore estimated that online sales for the day reached $1.47 billion.
MediaMind recently analyzed the impact that Cyber Monday plays across the internet advertising ecosystem and recorded large jump in both impressions served and engagement. MediaMind’s platform served 46.2% more standard banner, video and rich media impressions on Cyber Monday in 2012 than 2011. In addition, the total number of clicks rose 40.0% for an average CTR of 0.14%.
As smartphones and tablets become more common in the home and people continue to show a willingness to browse and shop on them, consumer-oriented brands are purchasing ads to reach their engaged mobile customers. In 2012, MediaMind’s platform served 220% more mobile standard banners than on Cyber Monday 2011. Mobile clicks skyrocketed a staggering 1293%, an almost thirteen-fold increase. While some of these can be attributed to fat fingers, the sheer magnitude of clicks indicates a broader  trend of rising mobile engagement. As a result, mobile standard banner CTR jumped to 1.54% for the day.

The importance of... Read more

Cyber-Santa: Harnessing Social, Mobile, and Digital to Find the Perfect Holiday Gift

Posted by Christoph Babka on December 3rd, 2012 at 10:05 am

Attention holiday shoppers, instead of scouring stores thinking, “What would this person want?” start from the comfort of your own home. With today’s digital tools, here are three tips for leveraging digital media to get a gift that tugs at the heart.

5 Ways to Prevent a Holiday Marketing Hangover

Posted by Jonathan Gardner on November 16th, 2011 at 10:06 am

Holiday madness has made many an excellent marketer lose their head. Listen to some expert advice and best practices to get you through to the new year with maximum brand lift and conversions!

Spoiler alert: There's no such thing as Cyber Monday

Posted by Eric Anderson on November 29th, 2010 at 8:20 am

Also, there’s no Santa Claus. I’m sorry to be the one to tell you.
First of all, “cyber”? Must we? “Cyber” was cringe-inducingly uncool by 2001 – back when there was still no shame in having an AOL email address. Coined by Shop.org in 2005, Cyber Monday was apparently meant to describe the tendency of shoppers to go online on this date rather than motoring down to the Woolworth’s five & dime in their horseless carriage.
The anachronism starts with the name, but it doesn’t end there. The premise is that shoppers that have scoured brick-and-mortar bargains over the long weekend will supplement that activity with online shopping at work on Monday, because their dial-up connections at home are too slow to be practical.
But wait: what is this “dial-up” thing you speak of? Broadband penetration in the U.S. is something on the order of 70%, and it’s higher among heavy shoppers. Connectivity hasn’t been a major factor in shopping behavior in a good long while. I hate to be the bearer of more bad news: people shop online at work because they’re bored at work.
It may seem like hair-splitting to argue about why people shop online at work, as long as they... Read more