Tagged 'Cyber Monday'

How To Plan Ahead For The Holiday Marketing Season

Posted by Katya Constantine on September 4th, 2014 at 5:09 pm

As summer draws to an end and Back to School season hits high gear, now is the best time to prepare for the upcoming holiday season! Follow our tips and tricks for making the most of the holiday season.

2014: The Year of Unifying & Defragmenting Mobile

Posted by Geoff Gieron on January 9th, 2014 at 1:01 pm

It seems that every year around this time, the same message is heard: “This year was the year of mobile!” We heard it in 2007, when Steve Jobs introduced the iPhone. We heard it in 2008, when Google launched the Android Market (now Google Play). We heard it in 2010, when the iPad arrived. These were all important years for mobile, and every year since we’ve seen new and impressive innovations introduced, not just in the gadgets but in the technology that supports them. All this growth and change is indicative of a healthy, evolving ecosystem, and it’s only going to get better. So, what do we have to look forward to? Looking back at 2013 and its many happenings, I have two predictions that I see surfacing in the coming year.
First, I expect to see a major transition toward the unification of mobile Web and mobile apps. Just this week, AdTruth’s parent company, 41st Parameter, issued data on the growth of mobile commerce for the Thanksgiving to Cyber Monday stretch. Between 2012 and 2013 there was a 35 percent spike in orders placed on mobile devices. This substantial growth in mobile activity and commerce transactions means more targeting obstacles... Read more

Cyber Monday Ad Metrics Jump, Mobile Clicks Skyrocket 1293%

Posted by Michael Froggatt on December 4th, 2012 at 8:20 am

Cyber Monday is one of the busiest days on the web, bar none. Most of the attention gets thrown to retailers, with several research and trade organizations projecting behemoth stats for both user and sales figures: comScore estimated that online sales for the day reached $1.47 billion.
MediaMind recently analyzed the impact that Cyber Monday plays across the internet advertising ecosystem and recorded large jump in both impressions served and engagement. MediaMind’s platform served 46.2% more standard banner, video and rich media impressions on Cyber Monday in 2012 than 2011. In addition, the total number of clicks rose 40.0% for an average CTR of 0.14%.
As smartphones and tablets become more common in the home and people continue to show a willingness to browse and shop on them, consumer-oriented brands are purchasing ads to reach their engaged mobile customers. In 2012, MediaMind’s platform served 220% more mobile standard banners than on Cyber Monday 2011. Mobile clicks skyrocketed a staggering 1293%, an almost thirteen-fold increase. While some of these can be attributed to fat fingers, the sheer magnitude of clicks indicates a broader  trend of rising mobile engagement. As a result, mobile standard banner CTR jumped to 1.54% for the day.

The importance of... Read more

Cyber-Santa: Harnessing Social, Mobile, and Digital to Find the Perfect Holiday Gift

Posted by Christoph Babka on December 3rd, 2012 at 10:05 am

Attention holiday shoppers, instead of scouring stores thinking, “What would this person want?” start from the comfort of your own home. With today’s digital tools, here are three tips for leveraging digital media to get a gift that tugs at the heart.

5 Ways to Prevent a Holiday Marketing Hangover

Posted by Jonathan Gardner on November 16th, 2011 at 10:06 am

Holiday madness has made many an excellent marketer lose their head. Listen to some expert advice and best practices to get you through to the new year with maximum brand lift and conversions!