The reality is, if you provide a really stellar online experience, they will want to come back, again and again. Which makes the overall job simpler, and clearer.
These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there.
It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers.
Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access.
If you're a retailer, hopefully you haven't just primed your in-store and online offers, but your mobile presence as well.