Tagged 'Customer Acquisition'

Customer acquisition and retention strategies in fashion

Posted by Ross Kramer on October 30th, 2014 at 9:10 am

I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention. Prior to our discussion, the morning’s keynote speaker had left attendees with the edict that it’s their collective job to create fantastic experiences online to increase purchase intent in retail. It was a perfect lead-in to our session, because it’s those experiences that set the table for customer acquisition and that position retailers’ brands for better retention over time.
But while that may sound simple, it’s easier said than done. At Listrak, we’ve compiled data from nearly a thousand retailers over several years that shows that a mere 15-20% of customers buy from a retailer’s website more than once. The vast amount of choices online has resulted in reduced customer retention and loyalty, making it a larger hurdle than ever for retailers to turn first-time buyers into two-time buyers, the crucial step that doubles the likelihood that they will purchase again.
In our discussion, our panelists shared the latest acquisition and retention strategies they’re implementing:
Storytelling

Retailers need to amplify the experiences of Brand Influencers to tell their stories online. For example, one retailer has... Read more

How To Tame Your Customers And Achieve Uncommon Success With Your Web Marketing Content!

Posted by Chadrack Irobogo on July 11th, 2012 at 2:13 am

Your web marketing content can be a powerful tool in influencing your customers to do what you want. This article gives you proven tactics to tame your customers using your web content.

3 Places to Include Your Social Media Sharing Icons

Posted by Janine Popick on October 21st, 2011 at 9:00 am

You're well aware that building your prospect and customer lists is crucial to your success – and something you constantly have to be doing. Here's how to leverage your customers' social networks to help bolster those lists.

Fundamentals for Successful Event Marketing

Posted by Janine Popick on September 30th, 2011 at 11:56 am

Putting on or attending a professional event can be quite intimidating. How do I get the word out? Will anyone show up? Will people get bored? Here are a few tips to make sure you get the most out of your event marketing efforts.

The Importance of LifeTime Value

Posted by Ben Wilkinson on October 10th, 2010 at 6:56 pm

The LifeTime Value of an acquired customer is one of the most important metrics of any ad campaign.