Tagged 'crowsourcing'

Super Bowl ads: Predictions for this year’s crowdsourced campaigns

Posted by Corey Christiansen on February 1st, 2013 at 5:06 pm

Twenty percent of the 35 advertisers in this year’s Super Bowl have incorporated crowdsourcing into their ad campaigns. Crowdsourcing isn’t new, but social media channels like Twitter and YouTube have given it an advertising renaissance.
As the name implies, crowdsourcing represents the act of a company taking a function once performed by employees and outsourcing it to an undefined network of people via an open call. To be effective, the network must be large. While a business can outsource the final result to the crowd, it’s important to remember that crowdsourcing isn’t the same as outsourcing. There are still significant resources that must be applied to produce the open call, generate interest, evaluate submissions, and announce winners.
Predictions for this year’s crowdsourced campaigns: The Old G in Super Bowl crowdsourcing, Doritos, is back again, and the brand is joined by Pepsi, Coca-Cola, Pizza Hut, Lincoln, Audi, and newbie, Dunder Mifflin.
Doritos: this crowdsourcing pioneer is revisiting its “Crash the Super Bowl” campaign for the sixth year in a row. It’s become a familiar favorite, but the audience’s appetite for a repeat next year will hinge on the quality of the winning submission. In this case, Doritos has thoroughly handed its brand over to... Read more