Tagged 'cross-channel marketing'

13 Ad Predictions for 2013

Posted by Hooman Radfar on December 28th, 2012 at 9:25 am

1. Cross-channel is the new Gangnam Style
Cross-channel is every marketers dream. Now we’re almost there. From mobile ad networks to RTB technology in display, the building blocks are there for companies to roll up and deliver truly great cross-platform (mobile, display, search, social, etc) marketing solutions. Mobile players will get into video, display players will buy mobile, IP video targeting tech will be used on TV and so on. The proverbial last-mile is TV. That final battle will set the stage for the war to win cross-channel advertising.
2. AdTech Rings the Bell
2013 will ring in with another big AdTech company going public - most likely Turn. The outcome of this IPO will influence the strategies of other leaders in display - companies like MediaMath, MediaOcean and Collective - on the follow-up. The battle for the ‘not-Google’ slot will heat up as traditional video and radio spend shifts online - fast.
3. Big Bucks for AdTech Leaders
RocketFuel started the wave of big funding at big valuations in the late stage AdTech market this year. While some prepare for the big show, others will be amassing war chests for the battle ahead. AppNexus will likely lead the pack on this front as they... Read more

Zero-Segment Marketing: Splitting hairs to deliver on 1-to-1 customer engagement

Posted by Kristin Hambelton on September 27th, 2012 at 4:52 am

New channels and communication paradigms have stretched segmentation models to the breaking point. To drive customer engagement and business results, marketers must embrace Zero-Segment Marketing. Eliminating one of the last remaining obstacles to true 1-to-1 marketing, Zero-Segment Marketing discards traditional segments, creating an environment where offer targeting is defined by the individual.

Transactional Messaging: Unlocking Customer Engagement and Revenues

Posted by Kristin Hambelton on June 4th, 2012 at 10:14 am

With new digital marketing channels empowering consumers and heightening expectations more than ever before, brands are now forced to deliver more relevant, consistent and personalized experiences across the entire customer lifecycle. For marketers, this means tearing down silos and orchestrating targeted messages across a growing spectrum of channels including email, direct mail, website, mobile apps, point of sale, call center and social media.

Buy Them a Drink First…

Posted by Kristin Hambelton on September 2nd, 2011 at 12:12 pm

Buy them a drink first…
Here’s a stat…. According to B2B Magazine, more than 23% of B2B buyers are discussing products and services with their peers via social media.  In fact, online recommendations are increasingly one of the most effective methods for getting new customers and leads. And, you are more likely to look at a product or service that someone has recommended to you.
I recently had the pleasure of moderating an online roundtable discussion entitled Social Media and Social Marketing Across the Funnel. I gathered together a few of the industry’s best— Carlos Hidalgo from The Annuitas Group, Kathleen Schaub of TrellisOne, and Mathieu Hannouz of Neolane— to talk about social media and the overall  importance of integrating it into B2B marketing efforts. 
We looked at:

What is the difference between social media and social marketing?
Why is social media and social marketing so critical for B2B organizations?
What are the key considerations for using social media and social marketing at various stages within the funnel?
What’s working today for B2B organizations using social media?

In this lively session, we uncovered that many companies’ social marketing efforts continue to be disjointed and lack integration into broader sales and branding campaigns.
One of the key discussion points centered... Read more

Listen Up! The Evolution of Conversational Marketing for the Digital World

Posted by Kristin Hambelton on June 17th, 2011 at 10:50 am

As I was waiting in line at Starbucks the other day, I noticed the woman in front of me pulled out her iPhone to let the cashier scan a coupon code for a discount on her purchase. This is just one of many situations I’ve experienced lately where marketers are leveraging new technologies and digital channels to help companies engage with customers in new and exciting ways.