iMedia Connection Blog

Buy them a drink first…
Here’s a stat…. According to B2B Magazine, more than 23% of B2B buyers are discussing products and services with their peers via social media.  In fact, online recommendations are increasingly one of the most effective methods for getting new customers and leads. And, you are more likely to look at a product or service that someone has recommended to you.
I recently had the pleasure of moderating an online roundtable discussion entitled Social Media and Social Marketing Across the Funnel. I gathered together a few of the industry’s best— Carlos Hidalgo from The Annuitas Group, Kathleen Schaub of TrellisOne, and Mathieu Hannouz of Neolane— to talk about social media and the overall  importance of integrating it into B2B marketing efforts. 
We looked at:

What is the difference between social media and social marketing?
Why is social media and social marketing so critical for B2B organizations?
What are the key considerations for using social media and social marketing at various stages within the funnel?
What’s working today for B2B organizations using social media?

In this lively session, we uncovered that many companies’ social marketing efforts continue to be disjointed and lack integration into broader sales and branding campaigns.
One of the key discussion points centered... Read more