1. Cross-channel is the new Gangnam Style
Cross-channel is every marketers dream. Now we’re almost there. From mobile ad networks to RTB technology in display, the building blocks are there for companies to roll up and deliver truly great cross-platform (mobile, display, search, social, etc) marketing solutions. Mobile players will get into video, display players will buy mobile, IP video targeting tech will be used on TV and so on. The proverbial last-mile is TV. That final battle will set the stage for the war to win cross-channel advertising.
2. AdTech Rings the Bell
2013 will ring in with another big AdTech company going public - most likely Turn. The outcome of this IPO will influence the strategies of other leaders in display - companies like MediaMath, MediaOcean and Collective - on the follow-up. The battle for the ‘not-Google’ slot will heat up as traditional video and radio spend shifts online - fast.
3. Big Bucks for AdTech Leaders
RocketFuel started the wave of big funding at big valuations in the late stage AdTech market this year. While some prepare for the big show, others will be amassing war chests for the battle ahead. AppNexus will likely lead the pack on this front as they... Read more
New channels and communication paradigms have stretched segmentation models to the breaking point. To drive customer engagement and business results, marketers must embrace Zero-Segment Marketing. Eliminating one of the last remaining obstacles to true 1-to-1 marketing, Zero-Segment Marketing discards traditional segments, creating an environment where offer targeting is defined by the individual.
With new digital marketing channels empowering consumers and heightening expectations more than ever before, brands are now forced to deliver more relevant, consistent and personalized experiences across the entire customer lifecycle. For marketers, this means tearing down silos and orchestrating targeted messages across a growing spectrum of channels including email, direct mail, website, mobile apps, point of sale, call center and social media.